In case you were wondering, VOD distribution is here to stay. Look at JC Chandor's $3.5 million Margin Call, which lured a strong ensemble of name actors led by Kevin Spacey, Jeremy Irons and Zachary Quinto, and has passed the $1.5 million mark theatrically in limited release, as it was also available day-and-date on VOD. More and more people are learning, as Netflix had hoped, to download and stream movies from their cable companies or through Roku, iTunes, PS3 or TiVo. Several folks I know picked up on the publicity and ad noise surrounding Margin Call and watched it on its second weekend in theaters, at home. It's significant, too, that theater owners are lowering ticket prices for a change.
- By Anne Thompson
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- November 3, 2011 2:26 AM
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- 1 Comment
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