Thompson on Hollywood

Why Filmmakers Should Think Beyond Facebook

Features

As recently as last summer I thought that a filmmaker could do a good job with social media only using Facebook. I’m not saying that anymore.

By Reid Rosefelt
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April 11, 2013 1:36 PM
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Facebook Passes One Billion Users [ZUCKERBERG VIDEO]

News

In an interview with Matt Lauer on NBC's Today Show, Facebook's 28-year-old CEO Mark Zuckerberg announced that over a billion people are now using Facebook: "It's just this amazing honor. To be able to come into work every day and build things that help a billion people stay connected with the people they care about .... just unbelievable."

By Maggie Lange
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October 4, 2012 12:54 PM
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A Beautiful Friendship: 'Casablanca' Screens on Facebook

News

Worlds collide for this confusing and spectacular event: "Casablanca" will screen on Facebook Wednesday night at 7PM ET/ PT. Fans of romantic comedy or romance in general can watch a free screening of the timeless love story and comment in real time on the film's Facebook page. We'll take it!

By Maggie Lange
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May 16, 2012 9:07 AM
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'Marley' Doc First-Ever to Stream Simultaneously on Facebook with Theatrical Premiere April 20

News

Stir it up! Kevin Macdonald's "Marley" will be the first ever film to stream on Facebook simultaneously with its theatrical and VOD debut on April 20.

By Sophia Savage
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April 12, 2012 1:13 PM
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Mission: Impossible Goes Facebook

News

In advance of the release of "Mission: Impossible-- Ghost Protocol," the first new M:I movie in five years, Paramount is drumming up stateside fan interest by making the previous three "Mission: Impossible" features available to rent and stream on Facebook, via Facebook credits.

By Anne Thompson
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November 22, 2011 1:04 PM
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Media Watch: Facebook Adds Apps, Sony vs. Cable TV, ImageCollect Biggest Celebrity Pics Library

Facebook, two months after premiering new social apps through partnerships with Netflix, Spotify, Yahoo News, and The Washington Post, plans to go ahead and increase its app partnerships in 2012, reports AdAge. More applications will allow Facebook users to share what they read, watch and hear in real-time. Facebook will heavily feature the apps in their soon-to-be-launched Timeline.

-Sony is considering creating a web-based rival to its cable-TV service, the latest threat to the cable and satellite services that currently dominate pay TV, reports The WSJ.

By Maggie Lange
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November 16, 2011 12:20 PM
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Media Watch: Yahoo, AOL and Microsoft Team Up for Ads, Google+ Welcomes News, NY Times Sues HuffPo

News

By Maggie Lange
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November 9, 2011 4:48 PM
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Weekend Media Watch: Andy Rooney Dies at 92, Pandora Seeks More Ad Revenue, Facebook Adds Ads

News

The consistent thing about Facebook’s constant changes: the levels of frustration they cause. Today, TechCrunch reports that the social media site will begin placing advertisements in the real-time updates portion of the homepage. Events, ticker, and birthday announcements have been placed below these ads.

By Maggie Lange
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November 5, 2011 10:47 AM
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Media Watch: New Nook Debuts, Glamourous “Likes” to Advertisers, Couric on A Very Gaga Thanksgiving

News

On Thanksgiving Day, ABC will host a spectacle that will surely rival the wildness of any turkeys or family drama: A Very Gaga Thanksgiving. The show will feature performances from the singer, a one-on-one interview with Katie Couric, appearances from Tony Bennett and chef Art Smith. - By connecting their Facebook and 2D barcodes, Glamour magazine helped its advertisers to gain over 50,000 likes on the social network. Over 100,000 of their readers responded to this innovating integration of print and web by activating the “Social SnapTags,” which involved scanning the code with an app, signing up for deals and sweepstakes, or sharing the offer. - Barnes and Noble will launch its latest rival to Amazon’s Kindle Fire: a new Nook Tablet. TechCrunch reports that while the new Nook looks similar to the old Nook Color, the new version is speedier, with more memory, a WiFi radio, and will be available on November 16 for a cool price of $249, $50 more than the Kindle Fire. [Via MediaBistro]

By Maggie Lange
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November 4, 2011 11:00 AM
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Five Star Day Premieres on Facebook and Theaters Day-and-Date

As indie filmmakers continue to try new ways to get their films out--with or without conventional distribution-- Five Star Day, an astrology-themed feature that overemphasizes the significance of place and time, premiered Wednesday November 2 day-and-date in movie theaters and Facebook. Gravitas Ventures and Breaking Glass Pictures claim that it's the first film to open simultaneously on both silver and laptop screens. At the same time that the film is available on Facebook -- $7 gets you access to the film for 48 hours--it will continue to roll out in theaters across the country.