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With Paranormal Activity, Paramount Sets New Marketing Model

From the start, Paramount online marketing executive Amy Powell knew that she could sell micro-budget horror thriller Paranormal Activity on the Internet.

By Anne Thompson
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October 15, 2009 8:48 AM
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21 Comments

The Flixster Effect: 2 Billion Movie Ratings

Call it the Flixster Effect.

By Anne Thompson
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October 12, 2009 7:16 AM
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3 Comments

In the second of a series of service pieces about independent film marketing, digital consultant Chris Dorr uses Bright Star as an example of a movie that has not taken full advantage of its online potential. He offers three ways the film could unleash the passion online that is in such evidence onscreen:

By Chris Dorr
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October 8, 2009 3:01 AM
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32 Comments

Movies Go to Facebook, Legos, Lebanon, Redbox and Wellywood

Media Watch: Vibe could be coming back to--digital--life, while it looks like those wild and crazy salad days at Conde Nast are finally over.

By Anne Thompson
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August 12, 2009 2:39 AM
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1 Comment

Fans, Friends & Followers: Playbook for the Social Media Age

Cinematech blogger Scott Kirsner drank the digital Kool-aid some time back. So the author of 2007's The Future of Web Video and 2008's Inventing the Movies decided that he had to self-publish his newest book, Fans, Friends and Followers. "If I was writing that artists had to be their own entrepreneur," he says, "then I had to do it too."

By Anne Thompson
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June 8, 2009 6:44 AM
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0 Comments

Netflix and Facebook Are Friends

onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false">It doesn't take a rocket scientist to figure out that social networking is the the next growth area for movies. Thus it's no surprise that Netflix and Facebook have joined forces.