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Thompson on Hollywood

Bad B.O. Weekend: Surrogates, Fame Flop, Capitalism Scores

It was a nasty weekend for studio openers. Disney's $80-million robot thriller Surrogates, starring Bruce Willis, flopped with an estimated $15-million opening; MGM's sagging fortunes were not buttressed by the ill-conceived $18-million teen musical remake Fame, the only movie they've opened in months. They marketed the hell out of it. They just missed the mark with audiences.
  • By Anne Thompson
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  • September 27, 2009 5:07 AM
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  • 4 Comments

Weekend Box Office: Jennifer's Body Horror Tweener

As predicted, Jennifer's Body opened soft at the boxoffice. Fox marketed a horror movie aimed at men, who like Megan Fox. Twentieth Century Fox hung the marketing on the Transformers star, but girls don't want to see her. The studio failed to get women to watch Karyn Kusama and Diablo Cody's angry feminist movie. Thus Jennifer's Body is a classic tweener: neither a horror thriller for men, nor a coming-of-age horror-comedy for women. (It didn't earn strong reviews.) If Searchlight had marketed it, they might have been able to target the right smart crowd. (At a low-end cost of $16 million, the movie should come out ahead in any case.)
  • By Anne Thompson
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  • September 19, 2009 9:03 AM
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  • 11 Comments

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