Aren't rave reviews supposed to push indie films into crossover success? Anthony D'Alessandro investigates what went wrong with Drive and Warrior at the fall box office.While critics did boost ticket sales for such wide appeal films as The Help (74% fresh Tomatometer and $155 million domestic B.O.) and Contagion (84% fresh, $56 million), they weren't able to turn things around for Lionsgate’s Warrior ($12.3 million, 84% fresh) or FilmDistrict’s Drive ($21.9 million, 93%). Why? It's complicated, but one thing's for sure: the films fell short because both distribs took their films out too fast to fine-tune their roll-out for their real audience. And while both films played well for women once they saw them, neither distrib was able to lure them in significant numbers.
- By Anthony D'Alessandro
- |
- September 28, 2011 4:22 AM
- |
- 24 Comments
Recent Comments
Really? News Room isn't even worth to be on TV, much less garner awards. One of the final
Yes, spoiler central! i like this site but Spoiler alerts need to be given more often!
No more megalomania? Yes. But no more courage, inspiration, art, passion or risk. And they suita