Twentieth Century Fox co-chairman Tom Rothman came down to San Diego to intro James Cameron, who in turn presented 24 minutes of footage from Avatar. The studio has backed Cameron's R & D for the dozen years since Titanic. After earning credibility with the deep sea documentary world with a series of 3D docs, Cameron finally opted to chase the promise of advanced 3-D motion-capture with an original story that had been sitting in his drawer for 14 years. But no matter how fabulous this movie looks--and it wowed Hall H, the perfect target audience for a sci-fi adventure--Fox has to market this movie without major stars, branding and the kind of wide release a blockbuster usually commands. That's why they're showing 15 minutes of footage, free, on Avatar Day on August 21 on 35 IMAX theaters around the world.
- By Anne Thompson
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- July 24, 2009 3:11 AM
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- 0 Comments
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Really excellent in-depth interview. Lively and totally fascinating.
Can't wait to see the movie, hope that trailer is arriving within the next month.
" Our dream team of six includes Weaver, Helen Mirren, Linda Hamilton, Michelle Yeoh,