It’s incorrect to label Iron Man 2 a fan boy film – even though it’s based on the Marvel comic book superhero. Many expect Iron Man 2 to earn the highest weekend ever at the domestic B.O, outstripping Warner Bros.’ first frame for The Dark Knight which made $158.4 million in late July 2008. When fan boy films begin churning out huge opening numbers, they become four-quadrant films. Not only is Iron Man 2 currently tracking through the roof in every sector (unaided awareness, total awareness, first choice, definite interest) for Iron Man 2 but no other studio is counter-programming a title against the Marvel sequel – evidence that this is an everyman tent pole.
- By Anthony D'Alessandro
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- May 6, 2010 12:40 PM
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- 2 Comments
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