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Thompson on Hollywood

Why Roadside Attractions Is the Right Distributor to Handle Justin Simien's College Satire 'Dear White People' (VIDEO)

With a solid target audience of college students and millennials, it will be fascinating to see how Roadside Attractions handles the release of marketer-turned-filmmaker Justin Simien's cutting racial satire "Dear White People," given that the Sundance prize-winner started out as a provocative concept trailer that went viral in 2012 on Twitter, Facebook, Vimeo, crowd-funding site Indiegogo and YouTube. This provided investors with reason to back the rookie director's first feature.
  • By Anne Thompson
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  • March 20, 2014 3:23 PM
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