How to Train Your Dragon came roaring back at the weekend box office, proving that fab word-of-mouth trumps familiar old-hat formulas every time. Jennifer Lopez rom-com The Back-Up Plan came in second, and DC comics movie The Losers was a disaster, coming in fourth behind Date Night. Anthony D'Alessandro dissects the numbers.Never dis a dragon – even at the box office. Paramount-DreamWorks 3D toon How to Train Your Dragon continued to flap its legs, err wings in a murky April weekend session, earning $15 million at 3,665 theaters. Dragon slipped 23% in its fifth weekend raising its domestic cume to $178 million. Overall, weekend receipts counted an estimated $95 million, off 10-15% from a year ago. Distribs account the drop to the lack of film product in the market, particularly with Oliver Stone’s Wall Street: Money Never Sleeps moving out of the month.
- By Anthony D'Alessandro
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- April 25, 2010 4:30 AM
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- 1 Comment
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