Thompson on Hollywood

Anderson's 'Moonrise Kingdom' Characters Reveal Themselves in Multi-Site Scavenger Hunt

News

One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt.

By Sophia Savage
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April 17, 2012 7:05 PM
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Marketing Movie Marketing Takes Meta-Promo Too Far

Features

I once got into a debate on Twitter about whether it was a journalist's job to post trailers and posters and new photos of upcoming movies--thus helping distributors to market their product.

By Anne Thompson
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April 17, 2012 4:29 PM
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New York Yankees Take Stand Against Bullying (Video)

Video

As "Bully" breaks wider this weekend, Harvey Weinstein has pulled in the heavy hitters to sell his anti-bullying message. He persuaded the top of the New York Yankee batting order to do a 30-second PSA against bullying during spring training in Tampa, Florida. Whether team manager Joe Girardi and Yankees Derek Jeter, Alex Rodriguez, Mariano Rivera and Curtis Granderson will get people to show up to see a documentary about the subject of bullying is another matter.

By Anne Thompson
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April 11, 2012 6:17 PM
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James Cameron's 'Titanic,' Then and Now, in 3-D: "A Window Into a World"

Box Office

Count on James Cameron. Looking at "Titanic" in its glorious $18-million 3-D restoration--released (also in 2-D) on the 100th anniversary of the sad night the great ship went down--I was reminded of what a huge accomplishment the picture was back in 1997.

By Anne Thompson
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April 5, 2012 4:27 PM
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Insanity of Foreign Movie Posters: From 'Big Lebowski' to 'Apes'

Blogs

Ever feel like American movie posters are a watered down lost art? They often are, especially when compared to their foreign counterparts...

By Sophia Savage
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April 5, 2012 3:10 PM
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Take a Tour of the Capitol, 'The Hunger Games' Virtual City

Box Office

Immerse yourself into the world of Panem with a tour of "The Hunger Games"'s capital city. You can enter by train, just like Katniss, to enjoy this exclusive personalized extension of the film and book...

By Sophia Savage
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March 23, 2012 1:03 PM
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'The Hunger Games' Home Run; How the Filmmakers Did It

Features

It's one thing to know that a book could launch a movie franchise-- and another to deliver it. Compare and contrast the respective fates of two would-be franchises: "John Carter" and "The Hunger Games." One was produced by a major studio under inexperienced new management, who put their trust in a rookie live-action director.

By Anne Thompson
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March 22, 2012 8:43 PM
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Keeping Up With the Collins': Nine Character Posters from Tim Burton's 'Dark Shadows'

News

What else to expect? The character posters from Tim Burton's upcoming "Dark Shadows" are pale, garish, gothic, and packed with attitude. In an era when advance marketing gets started earlier than ever, with less than a month before the May 11th release, Warner Bros. finally debuted their campy first trailer last week...

By Maggie Lange
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March 21, 2012 12:00 PM
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Watch: WonderCon Promos 'Prometheus' Trailer

Video

WonderCon offered traffic snarls in Anaheim and a Fox preview of "Prometheus" (June 8). Director Ridley Scott ("Alien," "Blade Runner") and writer Damon Lindelof ("Lost," "Star Trek") accompanied the showing of the new trailer (below), which sent the twittersphere buzzing and soon hit the Web.

By Anne Thompson
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March 17, 2012 9:50 PM
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WATCH: New Trailer for "The Avengers" Reveals Epic Destruction

Video

The new trailer for Joss Whedon's "The Avengers" showcases the film's seven stars doing battle in the alien-besieged streets and skies of New York City.