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Thompson on Hollywood

PR News: Longtime MRC Stalwart Blumberg Moves to Sunshine Sachs

Year in year out, press agents can make my life easy or difficult. Michele Robertson and long-time lieutenant Brooke Blumberg at LA boutique PR firm MRC, who work with Warner Bros., among other clients, have long been a pleasure to work with. Blumberg is now moving on to bigger NY/LA PR firm Sunshine Sachs. I wish her well. Here she is on "Cloud Atlas" junket day, at the Beverly Hills Hotel.
  • By Anne Thompson
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  • December 7, 2012 1:55 PM
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More: Marketing

Bumble Ward Talks Leaving Fox

Bumble Ward is out as PR chief at Twentieth Century Fox. "It was a mutual parting of the ways," she says. Her contract expires February 29, 2013, but she left the studio Monday. "We had different approaches."
  • By Anne Thompson
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  • October 16, 2012 1:51 PM
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  • 2 Comments

RIP PR Pioneer Lois Smith: Tributes from Kingsley, Siegal, O'Donnell

Lois Smith, who died last weekend from complications due to a fall, helped to define modern PR. Back in 1971, she founded, along with Pat Kingsley (who handled Tom Cruise for years), New York's Pickwick Public Relations, and went on to pursue production at Marble Arch and United Artists before returning to her first love.
  • By Anne Thompson
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  • October 9, 2012 1:44 PM
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  • 1 Comment
More: Obit, Marketing

Oscar Watch: Spielberg's 'Lincoln' Faces Marketing Challenges; Fiery New Trailer Targets Political Wonks During Presidential Debate

An intense and patriotic new trailer for Steven Spielberg's "Lincoln" (November 9) premiered during the presidential debate. Political news wonks may seem an odd target audience for a Hollywood movie, but it makes sense for a period drama that is essentially about governing. "Lincoln" spends most of its time following the fierce battle waged by Abraham Lincoln to make his wartime Emancipation Proclamation into law.
  • By Anne Thompson
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  • October 4, 2012 12:12 PM
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  • 1 Comment

'Paranormal Activity 4' Invites Fan Participation

When found-footage movie "Paranormal Activity" premiered in 2009, Paramount digital marketing started engaging with movie fans in a direct way. They encouraged viewers to create their own spoofs and renditions of the D-I-Y film.
  • By Maggie Lange
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  • October 1, 2012 7:01 AM
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Marketing Watch: 'Frankenweenie' E-Book Free on iTunes

Disney's promo materials on Tim Burton's "Frankenweenie" have been innovative and choice. Their latest offering is a content-rich e-book tie-in. "Frankenweenie: An Electrifying Book" provides a behind-the-scenes examination of the world of the original 1984 short film that inspired the upcoming feature length production. Here's our "Fantastic Fest" review of "Frankenweenie"; latest clips and featurette are here.
  • By Maggie Lange
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  • September 24, 2012 12:15 PM
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Watch Clip: Dystopian Sci-Fi 'Branded' Reveals Mind-Bending Marketing Critique of Marketing

The plot of "Branded" (Roadside Attractions, September 7), is grandiose, even absurd. A marketing guru figures out that advertising has altered people's brains, so he attempts to dismantle the marketing machine. Check out the strange imagery in the trailer and clips below.
  • By Maggie Lange
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  • August 31, 2012 6:34 AM
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Alexander Skarsgard's Calvin Klein Encounter: Shades of Christian Grey?

"True Blood" star Alexander Skarsgard sizzles in this Calvin Klein ad for Encounter perfume for men. THR suggests that he's auditioning for the lead role in "Fifty Shades of Grey." Certainly the folks who made the ad had that color pallette--and erotic heat--in mind.
  • By Anne Thompson
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  • August 25, 2012 5:19 PM
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  • 2 Comments

Adults Crave Original Content while Tentpole Enthusiasm Wanes

The Austin Film Festival's film program director Stephen Jannise argues that "a new demographic is there for the taking"...
  • By Sophia Savage
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  • July 5, 2012 4:18 PM
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  • 9 Comments

Rotten Tomatoes' Matt Atchity Takes on Critics and Movie Tastemaking

In MediaBistro's recent "So What Do You Do?" interview with Rotten Tomatoes' editor-in-chief Matt Atchity, he weighs in on the state of film criticism, the discrepancy between critics and the public, and the "pitfall" of journalists being too "indie-focused." Come again?
  • By Sophia Savage
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  • June 28, 2012 1:08 PM
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  • 1 Comment

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