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Thompson on Hollywood

Six Things I Learned at the Maryland Film Festival, from the Indie Marketing Gap to Upcoming Divine Doc

To get some answers to the myriad questions facing filmmakers these days, directors Joe Swanberg ("V/H/S"), Craig Zobel ("Compliance") and Rachel Grady ("Detropia") hosted the fest's second annual one-day film conference, attended by a stimulating mix of knowledgeable filmmakers, exhibitors, distributors and journalists.
  • By Anne Thompson
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  • May 14, 2012 12:34 PM
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Press Release to Toh! from The Esteemed Dictator of The Republic of Wadiya

To sell his upcoming film "The Dictator" (May 16), Sacha Baron Cohen, as is his wont, is immersing himself in character. Following Cohen's opening promo salvo --his intentional slip-up on Ryan Seacrest on the Oscar red carpet--Paramount now has blasted an official "press release" from the Esteemed Dictatorship of The Republic of Wadiya (below).
  • By Maggie Lange
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  • April 18, 2012 4:02 PM
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Anderson's 'Moonrise Kingdom' Characters Reveal Themselves in Multi-Site Scavenger Hunt

One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt.
  • By Sophia Savage
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  • April 17, 2012 7:05 PM
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Marketing Movie Marketing Takes Meta-Promo Too Far

I once got into a debate on Twitter about whether it was a journalist's job to post trailers and posters and new photos of upcoming movies--thus helping distributors to market their product.
  • By Anne Thompson
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  • April 17, 2012 4:29 PM
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  • 1 Comment

New York Yankees Take Stand Against Bullying (Video)

As "Bully" breaks wider this weekend, Harvey Weinstein has pulled in the heavy hitters to sell his anti-bullying message. He persuaded the top of the New York Yankee batting order to do a 30-second PSA against bullying during spring training in Tampa, Florida. Whether team manager Joe Girardi and Yankees Derek Jeter, Alex Rodriguez, Mariano Rivera and Curtis Granderson will get people to show up to see a documentary about the subject of bullying is another matter.
  • By Anne Thompson
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  • April 11, 2012 6:17 PM
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James Cameron's 'Titanic,' Then and Now, in 3-D: "A Window Into a World"

Count on James Cameron. Looking at "Titanic" in its glorious $18-million 3-D restoration--released (also in 2-D) on the 100th anniversary of the sad night the great ship went down--I was reminded of what a huge accomplishment the picture was back in 1997.
  • By Anne Thompson
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  • April 5, 2012 4:27 PM
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Insanity of Foreign Movie Posters: From 'Big Lebowski' to 'Apes'

Ever feel like American movie posters are a watered down lost art? They often are, especially when compared to their foreign counterparts...
  • By Sophia Savage
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  • April 5, 2012 3:10 PM
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Take a Tour of the Capitol, 'The Hunger Games' Virtual City

Immerse yourself into the world of Panem with a tour of "The Hunger Games"'s capital city. You can enter by train, just like Katniss, to enjoy this exclusive personalized extension of the film and book...
  • By Sophia Savage
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  • March 23, 2012 1:03 PM
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'The Hunger Games' Home Run; How the Filmmakers Did It

It's one thing to know that a book could launch a movie franchise-- and another to deliver it. Compare and contrast the respective fates of two would-be franchises: "John Carter" and "The Hunger Games." One was produced by a major studio under inexperienced new management, who put their trust in a rookie live-action director.
  • By Anne Thompson
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  • March 22, 2012 8:43 PM
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Keeping Up With the Collins': Nine Character Posters from Tim Burton's 'Dark Shadows'

What else to expect? The character posters from Tim Burton's upcoming "Dark Shadows" are pale, garish, gothic, and packed with attitude. In an era when advance marketing gets started earlier than ever, with less than a month before the May 11th release, Warner Bros. finally debuted their campy first trailer last week...
  • By Maggie Lange
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  • March 21, 2012 12:00 PM
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