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Thompson on Hollywood

'Paranormal Activity 4' Invites Fan Participation

When found-footage movie "Paranormal Activity" premiered in 2009, Paramount digital marketing started engaging with movie fans in a direct way. They encouraged viewers to create their own spoofs and renditions of the D-I-Y film.
  • By Maggie Lange
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  • October 1, 2012 7:01 AM
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Marketing Watch: 'Frankenweenie' E-Book Free on iTunes

Disney's promo materials on Tim Burton's "Frankenweenie" have been innovative and choice. Their latest offering is a content-rich e-book tie-in. "Frankenweenie: An Electrifying Book" provides a behind-the-scenes examination of the world of the original 1984 short film that inspired the upcoming feature length production. Here's our "Fantastic Fest" review of "Frankenweenie"; latest clips and featurette are here.
  • By Maggie Lange
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  • September 24, 2012 12:15 PM
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  • 0 Comments

Watch Clip: Dystopian Sci-Fi 'Branded' Reveals Mind-Bending Marketing Critique of Marketing

The plot of "Branded" (Roadside Attractions, September 7), is grandiose, even absurd. A marketing guru figures out that advertising has altered people's brains, so he attempts to dismantle the marketing machine. Check out the strange imagery in the trailer and clips below.
  • By Maggie Lange
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  • August 31, 2012 6:34 AM
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Alexander Skarsgard's Calvin Klein Encounter: Shades of Christian Grey?

"True Blood" star Alexander Skarsgard sizzles in this Calvin Klein ad for Encounter perfume for men. THR suggests that he's auditioning for the lead role in "Fifty Shades of Grey." Certainly the folks who made the ad had that color pallette--and erotic heat--in mind.
  • By Anne Thompson
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  • August 25, 2012 5:19 PM
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  • 2 Comments

Adults Crave Original Content while Tentpole Enthusiasm Wanes

The Austin Film Festival's film program director Stephen Jannise argues that "a new demographic is there for the taking"...
  • By Sophia Savage
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  • July 5, 2012 4:18 PM
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  • 9 Comments

Rotten Tomatoes' Matt Atchity Takes on Critics and Movie Tastemaking

In MediaBistro's recent "So What Do You Do?" interview with Rotten Tomatoes' editor-in-chief Matt Atchity, he weighs in on the state of film criticism, the discrepancy between critics and the public, and the "pitfall" of journalists being too "indie-focused." Come again?
  • By Sophia Savage
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  • June 28, 2012 1:08 PM
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  • 1 Comment

Six Things I Learned at the Maryland Film Festival, from the Indie Marketing Gap to Upcoming Divine Doc

To get some answers to the myriad questions facing filmmakers these days, directors Joe Swanberg ("V/H/S"), Craig Zobel ("Compliance") and Rachel Grady ("Detropia") hosted the fest's second annual one-day film conference, attended by a stimulating mix of knowledgeable filmmakers, exhibitors, distributors and journalists.
  • By Anne Thompson
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  • May 14, 2012 12:34 PM
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Press Release to Toh! from The Esteemed Dictator of The Republic of Wadiya

To sell his upcoming film "The Dictator" (May 16), Sacha Baron Cohen, as is his wont, is immersing himself in character. Following Cohen's opening promo salvo --his intentional slip-up on Ryan Seacrest on the Oscar red carpet--Paramount now has blasted an official "press release" from the Esteemed Dictatorship of The Republic of Wadiya (below).
  • By Maggie Lange
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  • April 18, 2012 4:02 PM
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  • 0 Comments

Anderson's 'Moonrise Kingdom' Characters Reveal Themselves in Multi-Site Scavenger Hunt

One recent marketing trend involves luring potential moviegoers into engaging with your product via interactive engagement. Call it marketing via scavenger hunt.
  • By Sophia Savage
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  • April 17, 2012 7:05 PM
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  • 0 Comments

Marketing Movie Marketing Takes Meta-Promo Too Far

I once got into a debate on Twitter about whether it was a journalist's job to post trailers and posters and new photos of upcoming movies--thus helping distributors to market their product.
  • By Anne Thompson
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  • April 17, 2012 4:29 PM
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  • 1 Comment

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