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Thompson on Hollywood

Lipsky Returns to Distrib Roots

Distributor-turned-filmmaker Jeff Lipsky--who co-founded October Films with Bingham Ray-- is returning to the fray, bent but unbowed. Here's his announcement:
  • By Anne Thompson
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  • March 11, 2010 3:07 AM
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  • 1 Comment

Weekend Preview: Pattinson vs. Damon in Melodramatic Remember Me and Political Green Zone

Weekend Preview: Pattinson vs. Damon in Melodramatic Remember Me and Political Green Zone
Heading into its second weekend, Disney’s Alice in Wonderland will continue to score big numbers. According to Flixster, the Tim Burton fantasy (which has a Tomatoscore of 52%) is pacing about five times ahead of this week’s new releases. That's not hard, because none of the newcomers are crossing over from their target demo. (Trailers are on the jump.) UPDATE: Box office watchers can now place bets on their predictions.
  • By Anne Thompson
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  • March 11, 2010 2:21 AM
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  • 7 Comments

Movie Research Guru Goetz Goes Indie

In a bid to run his own show, 23-year market research veteran Kevin Goetz is launching his own full service research and marketing firm, Screen Engine. He has moved into new offices in Beverly Hills and is looking for clients. They won't be hard to find. Goetz, a member of the Academy's PR branch, has been advising the studios on their marketing campaigns for many years, at NRG and then OTX. (Here's Variety.) "I wanted to have a company I could drive in my own direction," he says, "using what my clients have come to expect from me. It's gotten complicated. The numbers are not enough. They want interpretation and strategic understanding of the process. There are so many moving parts. It's a marriage of research and marketing. It feels good and right."
  • By Anne Thompson
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  • February 26, 2010 6:15 AM
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  • 0 Comments
More: Marketing

Dennis Lehane Talks Shutter Island

Dennis Lehane Talks Shutter Island
The thing to remember about Shutter Island is that it's closely based on the novel by Dennis Lehane. James Cameron collaborator Laeta Kalogridis wrote the adaptation that lured Leonardo DiCaprio and Martin Scorsese. Read the book and you will see how closely she hewed to the original. Whatever the movie's strengths or weaknesses--and it has both--they come from the book. I'd argue that as cinematic as this paranoid thriller is, it works better as a book than a movie. That's because Scorsese faced the challenge of making this high-wire reality vs. fiction puzzle into a plausible, believable narrative that didn't throw the audience for a complete loop. Some buy it, some don't.
  • By Anne Thompson
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  • February 24, 2010 1:34 AM
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  • 4 Comments

Oscar Phase Two: Bullock vs. Streep, Renner vs. Bridges, Cameron vs. Bigelow

Oscar Phase Two: Bullock vs. Streep, Renner vs. Bridges, Cameron vs. Bigelow
Nothing is certain until it's over. And that's especially true for the Oscar race.
  • By Anne Thompson
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  • February 9, 2010 11:16 AM
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  • 3 Comments

Super Bowl Movie Ads: Pick Movies You Want to See

Which of the movies advertised on Super Bowl Sunday convinced you to see them? Vote in this poll. My guess before anyone starts voting? Tim Burton's Alice in Wonderland wowed the most eyeballs. Am I right?
  • By Anne Thompson
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  • February 8, 2010 2:31 AM
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  • 0 Comments

#Super Bowl Ads: The Harry Potter Universal Orlando Ride

Video: Universal Orlando: Harry Potter
  • By Anne Thompson
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  • February 8, 2010 2:19 AM
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  • 0 Comments
More: Marketing, TV, Video

#Super Bowl Ads: Google Spot

  • By Anne Thompson
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  • February 8, 2010 2:05 AM
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  • 1 Comment
More: Video, TV, Marketing

#Super Bowl Ads: Lost/Bud Light Spot

  • By Anne Thompson
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  • February 8, 2010 1:53 AM
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  • 0 Comments
More: Marketing, TV, Video

#Super Bowl Ads: Betty White Snickers Ad

  • By Anne Thompson
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  • February 8, 2010 1:00 AM
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  • 0 Comments
More: Video, TV, Marketing

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