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Thompson on Hollywood

#Super Bowl Ads: Betty White Snickers Ad

  • By Anne Thompson
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  • February 8, 2010 1:00 AM
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  • 0 Comments
More: Video, TV, Marketing

#Super Bowl Ads: Leno, Oprah and Letterman Promote The Late Show

Clearly, Jay Leno and David Letterman were not in the same room together for this Late Show Super Bowl spot. Amusing. Leno must be figuring that he'll come out ahead on this one. UPDATE: EW has the back story. It was Dave's idea. Oprah Winfrey tweeted as follows: Yes that was REAL D, J and me. Shot Tuesday nite in New York undercover at D's studio.
  • By Anne Thompson
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  • February 8, 2010 12:36 AM
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  • 0 Comments

Super Bowl Movie Ads: Shutter Island, Prince of Persia, Alice in Wonderland, Last Airbender

I don't watch the Super Bowl game. I watch the ads. CBS has sold out the spots, reports the LAT:
  • By Anne Thompson
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  • February 4, 2010 4:24 AM
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  • 0 Comments

Make Yourself a Na'vi Avatar

Screen Junkies took the McDonald’s Avatar turn-yourself-into-a-Na’vi promo and fed in fifteen celebrities. Hilarious. UPDATE: Unfortunately, McDonalds shut down the promo, but it's still live here.
  • By Anne Thompson
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  • January 21, 2010 9:03 AM
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  • 39 Comments

Avatar Marketing Goes Interactive

Want to stay up-to-date on the latest Avatar promo items, fresh from Fox? Install your very own Avatar widget.
  • By Anne Thompson
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  • November 25, 2009 10:26 AM
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  • 0 Comments

Bendinger Launches Screenwriting Contest

Screenwriter Jessica Bendinger (Bring it On) is going interactive to promote the November 24 release of her Simon & Schuster novel The Seven Rays. She's inviting aspiring screenwriters to adapt any portion of the book into a 2-5 page screenplay in order to win an in-depth consultation with her.
  • By Anne Thompson
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  • November 20, 2009 3:58 AM
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  • 0 Comments

AMC Select Seeks Filmmakers

With a lack of available distributors to handle the spate of indie films seeking theatrical release, some filmmakers are taking matters into their own hands. Doc director Mary Mazzio went directly to a theater chain. Now her movie is playing in eight cities.
  • By Anne Thompson
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  • November 16, 2009 7:26 AM
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  • 1 Comment

Oscar Watch: Brothers, Vogue on Nine, Leibovitz Video

Oscar Watch: Brothers, Vogue on Nine, Leibovitz Video
Upbeat Oscar blogger Pete Hammond wonders if Jim Sheridan's Brothers could be another contender for Lionsgate, which already has Precious: Based on the Novel 'Push' by Sapphire well on its way.
  • By Anne Thompson
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  • November 10, 2009 4:37 AM
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  • 4 Comments

Avatar Behind-the-Scenes Featurette

As more finished footage becomes available for James Cameron's Avatar---which is about 75% CG--Fox is releasing more material in advance of the December 18 release.
  • By Anne Thompson
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  • October 29, 2009 7:20 AM
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  • 0 Comments

Paranormal Activity is User Generated Content!

In this fourth installment from frequent guest blogger Chris Dorr, he tries to make sense of what Paramount's innovative viral campaign for Paranormal Activity really means going forward:
  • By Chris Dorr
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  • October 29, 2009 1:26 AM
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  • 10 Comments

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