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Thompson on Hollywood

Bad Lieutenant Deserves Serious Release

In this day and age, any indie movie that gets a release at all is lucky, I suppose.
  • By Anne Thompson
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  • October 27, 2009 2:23 AM
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  • 9 Comments

Twilight Saga: New Moon Clip: Lautner Turns into Wolf

It's hard to resist the lure of a new Twilight Saga: New Moon clip. The marketing folks at Summit are trying to turn Taylor Lautner into the next Rob Pattinson. He's the new romantic interest for depressed Bella (Kristen Stewart) while her vampire lover has fled the scene (to save her life, natch). Well, while Lautner worked out like crazy to give himself some physical heft for his role as a werewolf, and has developed a following--he's no Pattinson. The sequel opens November 19.
  • By Anne Thompson
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  • October 20, 2009 5:32 AM
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  • 8 Comments

With Paranormal Activity, Paramount Sets New Marketing Model

With Paranormal Activity, Paramount Sets New Marketing Model
From the start, Paramount online marketing executive Amy Powell knew that she could sell micro-budget horror thriller Paranormal Activity on the Internet.
  • By Anne Thompson
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  • October 15, 2009 8:48 AM
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  • 21 Comments

Four Ways to Build a New Open Infrastructure

Digital pioneer Lance Weiler joins the fray with a modest proposal for how the film industry should embrace innovation as it faces the digital future:
  • By Lance Weiler
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  • October 9, 2009 3:42 AM
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  • 4 Comments

Three Tools to Unlock Bright Star's Online Potential

Three Tools to Unlock Bright Star's Online Potential
In the second of a series of service pieces about independent film marketing, digital consultant Chris Dorr uses Bright Star as an example of a movie that has not taken full advantage of its online potential. He offers three ways the film could unleash the passion online that is in such evidence onscreen:
  • By Chris Dorr
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  • October 8, 2009 3:01 AM
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  • 32 Comments

Who is Zoe Keating and Why Should Indie Filmmakers Care?

Who is Zoe Keating and Why Should Indie Filmmakers Care?
New York-based digital consultant Chris Dorr and I had a lively phone conversation Thursday about how independent filmmakers should exploit the internet. He got off the phone and wrote this essay.
  • By Chris Dorr
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  • October 2, 2009 9:50 AM
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  • 8 Comments

Zombieland Builds Buzz: Five Clips

Zombieland Builds Buzz: Five Clips
Austin's Fantastic Fest is under way. The movie to fly out of there with the greatest buzz (besides Toy Story 3, which debuted a trailer) is Zombieland. Will this R-rated zombie parody starring Jesse Eisenberg and Woody Harrelson break the horror comedy curse?
  • By Anne Thompson
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  • September 27, 2009 5:39 AM
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  • 5 Comments

Bad B.O. Weekend: Surrogates, Fame Flop, Capitalism Scores

It was a nasty weekend for studio openers. Disney's $80-million robot thriller Surrogates, starring Bruce Willis, flopped with an estimated $15-million opening; MGM's sagging fortunes were not buttressed by the ill-conceived $18-million teen musical remake Fame, the only movie they've opened in months. They marketed the hell out of it. They just missed the mark with audiences.
  • By Anne Thompson
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  • September 27, 2009 5:07 AM
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  • 4 Comments

Weekend Box Office: Jennifer's Body Horror Tweener

As predicted, Jennifer's Body opened soft at the boxoffice. Fox marketed a horror movie aimed at men, who like Megan Fox. Twentieth Century Fox hung the marketing on the Transformers star, but girls don't want to see her. The studio failed to get women to watch Karyn Kusama and Diablo Cody's angry feminist movie. Thus Jennifer's Body is a classic tweener: neither a horror thriller for men, nor a coming-of-age horror-comedy for women. (It didn't earn strong reviews.) If Searchlight had marketed it, they might have been able to target the right smart crowd. (At a low-end cost of $16 million, the movie should come out ahead in any case.)
  • By Anne Thompson
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  • September 19, 2009 9:03 AM
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  • 11 Comments

Toronto Day One: Creation, The Informant!, Jennifer's Body

Toronto Day One: Creation, The Informant!, Jennifer's Body
The reason why film festivals pick movies like Creation for opening night is that they have all the right credentials: respected producer (Jeremy Thomas) and director (Jon Amiel) and two major stars (Paul Bettany and Jennifer Connelly) willing to show up for the gala TIFF screenings and party. But Creation was DOA tonight.
  • By Anne Thompson
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  • September 11, 2009 1:38 AM
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  • 8 Comments

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