With theatrical box office more important than ever, the studios have gone back to a tried-and-true method of building word-of-mouth for movies they believe in--sneak previews. Disney has sneaked "War Horse" twice now, and Paramount threw "Young Adult" into key markets as well. Saturday, Twentieth Century Fox booked Cameron Crowe's bid to escape movie jail, "We Bought a Zoo," on 800 screens nationwide in advance of its December 23 release. I checked out the movie at L.A.'s Arclight.
- By Anne Thompson
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- November 27, 2011 2:53 PM
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- 5 Comments
Recent Comments
Wrong. I will be seeing On the Road because of Stewart, Hedlund, Riley and Vigo, and because Salles
John Waters made it across the country, taking eight days and some 15 hitchhiked rides, and
It's that damn Monotone voice, there is never any emotion in it, all ways trying to sell her