Elvis Mitchell is such a fascinating, complicated character that he deserves a mini-series. I am not kidding. I could have predicted--would have placed bets--that he wouldn't last as film critic at Movieline, that it was a bad match--mainly because Mitchell is not internet savvy. To succeed online, you have to be able to interact with your readers on Twitter and Facebook, market yourself, have an instinct for building traffic for your stories. Mention Twitter to Mitchell and his eyes go blank. Why did he go there as co-chief film critic with ex-Salon scribe Stephanie Zacharek? For the money. Well, the trouble with making a hefty salary is that when you do not deliver, you make a convenient line-item deletion. And Movieline is in cost-cutting mode of late: they pared back the masthead and cut off all freelancers a few weeks ago, including Alonso Duralde.
- By Anne Thompson
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- April 24, 2011 7:13 AM
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- 28 Comments
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