"G.I. Joe Retaliation," a sequel to 2009's "G.I. Joe: Rise of the Cobra," took in more than $130 million at the worldwide box office this weekend--although its three-day $40 million domestic number was half its foreign take. (The studio cleverly beefed up the weekend number with a Thursday preview.)
Part of what's wrong with movies today is that the studios are willing to throw foreign-driven movies into the domestic market, where they often get bad reviews and turn people off, because they'll make their money overseas theatrically and via TV output deals, plus licensing and merchandising, action figures, DVDs, and the like. So it's no surprise that today sees news of Paramount already exploring sequel options for "G.I. Joe."
- By Anne Thompson
- April 1, 2013 4:20 PM
- 5 Comments