In the biggest sale of the fest so far, Sundance newbie Relativity Media is closing a deal to acquire U.S. rights for $4 million, according to sources close to the sale. CAA and WME (who rep Gordon-Levitt and packaged the film) brokered the deal. Relativity committed to a wide release. Companies wanting to make a splash at Sundance often overpay, but clearly Relativity was not the only buyer convinced that this portrait of a sex-addicted bartender (JGL) trying to give up porn for his first love (Scarlett Johannson) was commercial. TWC offered an early bid of $2 million, reports Variety; CBS Films and Lionsgate/Roadside were also in the hunt.
- By Anne Thompson
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- January 21, 2013 4:04 PM
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- 0 Comments
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