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Thompson on Hollywood

Is Twitter a Marketing Tool?

Digital marketer Chris Dorr continues his informative exploration of the field with an essay explaining the many uses of Twitter. His use of the service is very close to mine, though I suspect I re-tweet more than he does. It is essential for me to check into my followers several times a day. They will let me know what's going on in the world quicker than anyone else. Later I check my re-tweets on my Twitter Profile and often add them to my Daily Reads--just in case you aren't following me @akstanwyck.
  • By Chris Dorr
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  • October 14, 2009 7:13 AM
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  • 4 Comments

The Flixster Effect: 2 Billion Movie Ratings

Call it the Flixster Effect.
  • By Anne Thompson
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  • October 12, 2009 7:16 AM
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  • 3 Comments

Three Tools to Unlock Bright Star's Online Potential

Three Tools to Unlock Bright Star's Online Potential
In the second of a series of service pieces about independent film marketing, digital consultant Chris Dorr uses Bright Star as an example of a movie that has not taken full advantage of its online potential. He offers three ways the film could unleash the passion online that is in such evidence onscreen:
  • By Chris Dorr
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  • October 8, 2009 3:01 AM
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  • 32 Comments

Media Watch: Innovating, Twittering, Social Networking, iTuning, Videoing

Stop the presses! White guys direct 93% of Hollywood studio pictures. Yes, this has been a fact of life for far too long, and isn't changing any time soon. Who else are you going to trust with millions of dollars?
  • By Anne Thompson
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  • August 24, 2009 4:53 AM
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  • 1 Comment

Fans, Friends & Followers: Playbook for the Social Media Age

Cinematech blogger Scott Kirsner drank the digital Kool-aid some time back. So the author of 2007's The Future of Web Video and 2008's Inventing the Movies decided that he had to self-publish his newest book, Fans, Friends and Followers. "If I was writing that artists had to be their own entrepreneur," he says, "then I had to do it too."
  • By Anne Thompson
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  • June 8, 2009 6:44 AM
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  • 0 Comments

Twitter Makes Time Cover

While I graze my Tweetdeck several times a day to see what the 184 people I am following on Twitter have posted (I know, I'm cutting the list down), the people following me tend to just get my automatic blogfeed, which also goes to Facebook (only if I'm logged in; if not, I have to check and add it manually). But I am picking up links and tips and stories constantly, faster than checking my various other aggregators. When something "breaks" on Twitter, I have a shot at getting my own reaction to it out faster than otherwise.
  • By Anne Thompson
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  • June 4, 2009 7:33 AM
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  • 0 Comments

Twitter Must-Follows

The LAT picks its top 25 must-follows on Twitter and runs it as a celeb photo gallery. Kids in my USC class admit they get a kick out of getting tweets from celebs. It's the most direct, uncluttered version of fan communication there is. Stars and fans 1.0: responding to fan mail. 2.0: Twitter. Safe, no intermediary. Fans follow you but you don't have to deal with them. It's a one-way street.
  • By Anne Thompson
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  • March 25, 2009 7:03 AM
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  • 0 Comments

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