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Thompson on Hollywood

Letter to the Studios: How Not to Market Adult Dramas

Here's the first of a series of pieces (which do not necessarily reflect my POV) by guest bloggers on various aspects of the entertainment industry. Now based in Nampa, Idaho, Mike Kaplan is a veteran filmmaker (Never Apologize) and marketer who has managed campaigns for Stanley Kubrick (2001: A Space Odyssey) and Robert Altman (Short Cuts) among others. More recently, please note, Kaplan helped to introduce Clive Owen to American audiences with the sleeper hit Croupier and You'll Sleep When I'm Dead. Here's his argument for how the studios are killing adult dramas--through misguided marketing. Kaplan came up in a film industry that made producing and marketing films for grown-ups its first priority. That is no longer the case.
  • By Mike Kaplan
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  • August 5, 2009 9:34 AM
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  • 15 Comments

Universal Troubles Started With DreamWorks Exit

Universal Troubles Started With DreamWorks Exit
Universal execs are heaving a huge sigh of relief with the $23.5 million estimated opening weekend for Judd Apatow's edgy comedy Funny People, starring Adam Sandler, Seth Rogen and Apatow's wife, Leslie Mann. The movie scored mixed reviews and played best for men. Women hated it . It's a pity that the studio wasn't able to help Apatow whip his sprawling two and half hour comedy into submission. The movie was ambitious, brilliant, dark and out of control, and I suspect the box office will fall steeply on word-of-mouth.
  • By Anne Thompson
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  • August 2, 2009 7:25 AM
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  • 9 Comments

Public Enemies: Can Depp Save Mann's HD Biopic?

Universal is counting on one thing to open Michael Mann's Public Enemies: Johnny Depp. According to The Ulmer Scale, he's the second most popular movie star in the world, after Will Smith. That's based on his hugely successful roles as broadly comedic, over-the-top Captain Jack Sparrow in the Pirates of the Caribbean movies. But while Sweeney Todd wouldn't have done as well without him, Depp can only move the needle so far.
  • By Anne Thompson
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  • June 29, 2009 5:59 AM
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  • 0 Comments

Cannes: Winners and Losers

Who came out ahead and behind on their Cannes jaunt this year?
  • By Anne Thompson
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  • May 31, 2009 3:02 AM
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  • 0 Comments

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