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Tech Watch: Is Twitter a Media Company or a Social Network? Google Buys Zagat

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood September 9, 2011 at 5:32AM

While the social network that prides itself on instant updates was always guarded about updating its numbers, Twitter now claims 100 million active users--tweeting, following, and reading content on the network. Tech Crunch (whose own AOL future post-Michael Arrington is in some turmoil) reported that Twitter is looking to increase the presence of "promoted tweets."
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Thompson on Hollywood

While the social network that prides itself on instant updates was always guarded about updating its numbers, Twitter now claims 100 million active users--tweeting, following, and reading content on the network. Tech Crunch (whose own AOL future post-Michael Arrington is in some turmoil) reported that Twitter is looking to increase the presence of "promoted tweets."

Thus Business Insider declared: "What this all works out to: Twitter wants to be (and will be) the next big media company."

GigaOM echoed this, writing that Twitter should stop attempting to be a social network and embrace it's media potential:

The fact is that Twitter isn't really competing with Facebook -- it's not really a social network, but a real-time information network. In other words, it's a media entity, and the sooner it starts living up to that reality, the better.

-Google has purchased Zagat, the high-profile review service, which Yahoo considers to be more evidence that Google wants to be a content company. By purchasing the credible and beloved review platform, Google purchased trusted reviews to pair with its user-generated content of local culture.

[Hat Tip: MediaBistro.]

This article is related to: Web/Tech, Tech News, Twitter, Hulu


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.