By Anne Thompson | Thompson on Hollywood May 11, 2011 at 11:00AM
The big foreign sales companies hawking their wares to Croisette buyers are operating on the assumption that the movies they are selling will get made. Well, some will, some won't. Distributors all over the world are deluged in the weeks before Cannes with scripts--now it's a flood. They have to cut through the sales rhetoric and decipher the template and possible casting--most names are "attached" until something better comes along--for what could be a commercial movie, or not.
For example, Content is selling international rights to real-life drama The Dallas Buyer's Club, an older tough-sell that now has Matthew McConaughey and Hilary Swank attached, for director Jean-Marc Vallée (The Young Victoria). The movie was once set up with Marc Forster, Brad Pitt, and others. Universal let it go.
Written by Craig Borten and Melisa Wallack (Meet Bill, The Brothers Grimm: Snow White), The Dallas Buyer's Club is based on a true story about AIDS-infected electrician Ron Woodroof's fight against the monolithic U.S. Food and Drug Administration. He wound up exploring underground pharmacies to prolong his life afer being told to go home and die.
Robbie Brenner and Rachel Rothman-Winter will produce with Nathan Ross. CAA is repping the film in North America.