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The Hollywood Reporter Ditches Print Daily for Glossy Weekly

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood September 13, 2010 at 10:29AM

Under new editorial director Janice Min, The Hollywood Reporter has been experiencing a surge of online traffic. But the former editor of Us Magazine thinks she can make a go with a weekly print edition, reports the NYT, geared to both the trade and consumers.
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Thompson on Hollywood

Under new editorial director Janice Min, The Hollywood Reporter has been experiencing a surge of online traffic. But the former editor of Us Magazine thinks she can make a go with a weekly print edition, reports the NYT, geared to both the trade and consumers.

Min will add staff in order to take a shot at what is surely an enormous gamble. She seems to be confident that she knows what will make readers buy something on the newstand, and what will make advertisers chase those readers.

When I left Premiere in 2002, I knew that the days of a big print glossy consumer/trade movie monthly magazine were over. Variety's newstand play with V Life flopped miserably. Time/Warner weekly EW makes a go of it by covering music, TV, movies, books and celebrity--which is where Min is heading. I have long believed that both hidebound Variety and the leaner meaner THR should ditch their expensive print dailies and dependence on studio/network print ads in favor of online dailies and weekly print editions (as Screen International has already done). It's smart to get tough and pursue "real" reporting--that's the law of the land on the internet, where urgency, frequency and celebrity rule the day.

At least Min and her boss, THR owner Richard Beckman of E5 Global Media, are smart enough to not retreat behind a pay wall. But even though both are sage magazine vets, investing heavily in a glossy magazine aimed at consumers is still a very gutsy play.

This article is related to: Media


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.