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The Social Network Hits Facebook

by Anne Thompson
June 19, 2010 10:19 AM
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Thompson on Hollywood

David Fincher's The Social Network will be hitting the fall film fest circuit. Sony is already getting started on marketing the biopic, which opens October 1 and stars Jesse Eisenberg as Facebook co-founder Mark Zuckerberg. They're hitting Facebook hard, natch.

I'm curious to see what Fincher, Aaron Sorkin and Scott Rudin hath wrought. As this piece points out, it's a risk to center on a flawed non-hero--so the marketing is confronting that issue head-on.


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