David Fincher's The Social Network will be hitting the fall film fest circuit. Sony is already getting started on marketing the biopic, which opens October 1 and stars Jesse Eisenberg as Facebook co-founder Mark Zuckerberg. They're hitting Facebook hard, natch.
I'm curious to see what Fincher, Aaron Sorkin and Scott Rudin hath wrought. As this piece points out, it's a risk to center on a flawed non-hero--so the marketing is confronting that issue head-on.