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The Social Network Hits Facebook

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood June 19, 2010 at 10:19AM

David Fincher's The Social Network will be hitting the fall film fest circuit. Sony is already getting started on marketing the biopic, which opens October 1 and stars Jesse Eisenberg as Facebook co-founder Mark Zuckerberg. They're hitting Facebook hard, natch.
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Thompson on Hollywood

David Fincher's The Social Network will be hitting the fall film fest circuit. Sony is already getting started on marketing the biopic, which opens October 1 and stars Jesse Eisenberg as Facebook co-founder Mark Zuckerberg. They're hitting Facebook hard, natch.

I'm curious to see what Fincher, Aaron Sorkin and Scott Rudin hath wrought. As this piece points out, it's a risk to center on a flawed non-hero--so the marketing is confronting that issue head-on.


This article is related to: Marketing, Headliners, Studios, Web/Tech, Sony/Screen Gems/Sony Pictures Classics, Facebook


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.