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The Social Network Hits Facebook

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood June 19, 2010 at 10:19AM

David Fincher's The Social Network will be hitting the fall film fest circuit. Sony is already getting started on marketing the biopic, which opens October 1 and stars Jesse Eisenberg as Facebook co-founder Mark Zuckerberg. They're hitting Facebook hard, natch.
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Thompson on Hollywood

David Fincher's The Social Network will be hitting the fall film fest circuit. Sony is already getting started on marketing the biopic, which opens October 1 and stars Jesse Eisenberg as Facebook co-founder Mark Zuckerberg. They're hitting Facebook hard, natch.

I'm curious to see what Fincher, Aaron Sorkin and Scott Rudin hath wrought. As this piece points out, it's a risk to center on a flawed non-hero--so the marketing is confronting that issue head-on.


This article is related to: Marketing, Headliners, Studios, Web/Tech, Sony/Screen Gems/Sony Pictures Classics, Facebook


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