One crucial differential in a competitive Oscar race--like the one for best actress--is to be a media darling. It's that simple. Tilda Swinton gives yet another enigmatic performance in the strangely off-putting Lynne Ramsay drama "We Need to Talk About Kevin," which has been earning critical raves since its debut in Cannes. A striking beauty with androgynous overtones, Swinton is a photographers's fave, too, which is one reason why Time Magazine gave her a major takeout this week. Time's Catherine Mayer says the Scottish actress "is Buster Keaton as much as Lilian Gish."