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Friday Top Ten: 'Sinister' Starts Strong, 'Argo' and 'Seven Psychopaths' Build Buzz

Box Office
by Tom Brueggemann
October 13, 2012 4:28 PM
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Hotel Transylvania
4. Hotel Transylvania (Sony) Week 3 - Last Friday: #2; Last Weekend: #2

$4,200,000 (-35%) in 3,375 theaters (+23): PSA: $1,244; Cumulative: $89,093,000

A strong hold for this thriving animated horror comedy. This has overperformed since the start, and is sustaining its strength as it continues.

What comes next: With Halloween still to come, this has a long way to go.

5. Here Comes the Boom (Sony) NEW - Cinemascore: A; Metacritic score: 41

$3,625,000 in 3,014 theaters: PSA: $1,203; Cumulative: $3,625,000

For star Kevin James and director Frank Coraci, this is a major disappointment. James' last seven live-action films had opening weekends of between $17 and $40 million. Other than his stumble with "Around the World in 80 Days," Coraci has had steady success, with four collaborations with Adam Sandler grossing $80 million or more.

It made sense to counterprogram a comedy this week, but the elements for this didn't lead to repeating earlier successes, at least initially. However, the A Cinemascore means a slight pick up the rest of the weekend is possible.

What comes next: This won't last much beyond two weeks unless interest picks up soon.

6. Pitch Perfect (Universal) Week 3 - Last Friday: #3; Last Weekend: #3

$3,000,000 (-39%) in 2,787 theaters (+17): PSA: $1,076; Cumulative: $29,748,000

Decent hold for this musical comedy as it continues to find a response with its intended more female audience.

What comes next: As a lower-budget film, it looks like Universal has maximized its appeal and is heading toward profit.

7. Looper (Sony) Week 3 - Last Friday: #4; Last Weekend: #4

$1,900,000 (-46%) in 2,605 theaters (-388): PSA: $729; Cumulative: $47,042,000

Though Rian Johnson's film has critics behind it and some fervent fans, it is falling steadily now can't sustain its impressive earlier performance.

What comes next: As a lower-budget film boasting significant early foreign performances, this remains a success for Sony.

8. Frankenweenie (Buena Vista) Week 2 - Last Friday: #5; Last Weekend: #5

$1,786,000 (-48%) in 3,005 (unchanged) theaters; PSA: $594; Cumulative: $16,807,000

Two much competition remains a problem for this Tim Burton 3-D animated film (particularly from "Hotel Transylvania") which is fading fast. It also followed "ParaNorman" as an animated horror entry. Timing was not on "Frankenweenie"'s side.

What comes next: This could have a hard time holding on in most theaters through Halloween.

9. Seven Psychopaths (CBS) NEW -  Metacritic score: 66

$1,360,000 in 1,480 theaters: PSA: $919; Cumulative: $1,360,000

A lower-budget wide release film (under $15 million) with a similar off-kilter appeal as director Martin McDonagh's "In Bruges" (which though a successful specialized film and better international performer ended up just under $8 million in US/Canada), CBS opened a bit more limited than is planned for its second week to a barely decent gross. But the point is to generate word of mouth, so with decent initial sampling this stands a good chance of repeating the appeal it showed when it won the Peoples' Choice award for favorite midnight film at the Toronto Film Festival.

What comes next: A close look at the full weekend to determine the extent of the expansion and increased marketing layout.

10. Atlas Shrugged: Part II (Atlas) NEW -  Metacritic score: 22

$692,000 in 1,012 theaters: PSA: $684; Cumulative: $692,000

A close lead over "Perks of Being a Wallflower" for 10th place for Friday, this might not make it for the full weekend. The first part of this Ayn Rand novel adaptation did just a little less on fewer than half as many theaters.

What comes next: DVD likely before too long.

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