Thompson on Hollywood

Visible Measures tracks the most-watched online film trailers each week. They chart unreleased films that are within ten weeks of general release. More often than not, the most-watched trailers measure audience interest in movies most likely to succeed.

Thus, last week, it's no surprise that Summit's Twilight: New Moon trailer outscored everything else. Next up, also not a shocker, was Roland Emmerich's apocalyptic 2012, followed by Sony's horror comedy Zombieland, which earned big buzz at Fantastic Fest. Moving up is Lionsgate's Saw VI.