By Anne Thompson | Thompson on Hollywood August 20, 2009 at 6:51AM
There are two schools of thought among online sites. Increase your traffic measurements via page views by creating as many clickable pages as possible. Which means everybody is creating photo galleries with captions and lists that force you to click on every page. It drives me crazy. Good news: AOL Moviefone--a huge site--has changed its tune. Now they're seeking lingering readers who stay and immerse themselves on the site. (They're picking up my occasional post, btw.)
Here's a typical example of what makes me nuts: EW's 20 fall movies you want to see. I defy you to find a link to the actual fall movie preview cover story that you can read. Like, the one with real reporting from their crackerjack staff?
And here's TotalFilm's obvious celeb grab: a career overview of Brad Pitt.
Oprah Winfrey will launch her new season September 14 with celebrity train wreck Whitney Houston. It's her first sit-down interview in seven years.
There's a one-night only release of The Wizard of Oz set for September 23. When I was a kid it was a big deal to gather round a TV and watch The Wizard of Oz once a year.
Due to the global recession, the BFI is announcing a proposed merger with the UK Film Council:
Plans to merge the UK Film Council (UKFC) and the British Film Institute (BFI) into a single body to support film could benefit both the filmgoing public and the industry, Film Minister Siôn Simon said today.
An organisation with both a cultural and economic remit would mean public support for film is better coordinated, with more of the available funding channelled directly to frontline services. A proposed merger, designed to protect the key existing functions of both the BFI and UKFC while reducing gaps and overlaps, is now being considered by Government and industry leaders.
How do you feel about those greeting cards with chips that deliver messages when you open them? Well, now advertisers are using magazines as a way to get you where you live, reports the Financial Times:
When some readers of Entertainment Weekly open their magazines next month, they will discover characters from US television programmes speaking to them from a wafer-thin video screen built into the page. The marketing experiment – which is being conducted by CBS, the US broadcaster, and Pepsi, the soft drinks maker – recalls the fantasy newspapers of the Harry Potter films and works much like a singing greetings card, with the video starting once a reader turns the appropriate page.