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Trailer Watch: Sony Targets Adults with 'Hope Springs' and Streep, Carell, and Jones

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood May 2, 2012 at 2:10PM

One of the movies that popped at the theater owners' convention CinemaCon was Sony August release "Hope Springs," starring Meryl Streep and Tommy Lee Jones as a middle-aged couple married for 30 years who are utterly bored with each other. They are running on fumes. So Streep drags reluctant Jones to relationship guru Steve Carell, who tries to reignite their sex life and their lives.
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Hope Springs

One of the movies that popped at the theater owners' convention CinemaCon was Sony August release  "Hope Springs," starring Meryl Streep and Tommy Lee Jones as a middle-aged couple married for 30 years who are utterly bored with each other. They are running on fumes. So Streep drags reluctant Jones to relationship guru Steve Carell, who tries to reignite their sex life and their lives.  

The studios continue to aim most of their product at young males--now the most fickle and inconsistent moviegoer demo. They used to turn up opening weekends, but they are now distracted by other entertainment in multiple media. Thus it makes sense for Hollywood to feed their most frequent moviegoers, older men and women, who are starving for content. When Hollywood does it right, low-cost hits ensue, from "Grumpy Old Men" and "About Schmidt" to "Gran Torino." And "The Iron Lady" Oscar-Winner Streep is a star who pulls in the boomer demo. See: "It's Complicated," "The Devil Wears Prada," "Julie & Julia," "Mamma Mia!," and "The Bridges of Madison County."

First trailer below.
 

This article is related to: Meryl Streep, Tommy Lee Jones, Steve Carell, Trailers, Video


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.