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Transformers: ROTF Passes $300 Million

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood July 8, 2009 at 8:16AM

Transformers: Revenge of the Fallen has passed the $300 million in 14 days. The sequel is so hugely successful that it encourages the studios to keep pursuing the same dispiriting tentpole dream. It's not a question of Michael Bay being a crap director. He's clearly in the zone of knowing what audiences want to see. I just worry that the studios will neglect creating original franchises in the first place, which demand creativity and imagination.
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Transformers: Revenge of the Fallen has passed the $300 million in 14 days. The sequel is so hugely successful that it encourages the studios to keep pursuing the same dispiriting tentpole dream. It's not a question of Michael Bay being a crap director. He's clearly in the zone of knowing what audiences want to see. I just worry that the studios will neglect creating original franchises in the first place, which demand creativity and imagination.

Paramount's press release is on the jump. UPDATE: Along with a later release announcing that thanks to Transformers: ROTF and Star Trek the studio is the first to pass the domestic $1 billion mark.

 

$300 MILLION IN 14-DAYS FOR TRANSFORMERS SEQUEL

Milestone achieved in record time 


HOLLYWOODCA (July 8, 2009) ‚Äì After only 14-days in release, the worldwide hit ‚ÄúTransformers: Revenge of the Fallen‚Äù became the 2nd fastest film in movie history to earn $300 million in U.S.ticket sales, eclipsing the previous record-holder ‚ÄúPirates of the Caribbean: Dead Man‚Äôs Chest,‚Äù by 2-days. From director Michael Bay and executive producer Steven Spielberg, the Paramount Pictures release trails only ‚ÄúThe Dark Knight‚Äù in this record-setting achievement. 

‚ÄúMoviegoers everywhere propelled the film to this great success, paving the way for a phenomenal run,‚Äù said Paramount Pictures Vice Chairman Rob Moore. 

2007’s “Transformers” earned $319.2 million in its theatrical run, and more than $700 million worldwide. The sequel has already taken in over $600 million worldwide to date, conquering several records including:

‚Ä¢Biggest Wednesday-Sunday opening of all time. 
‚Ä¢Biggest Wednesday opening of all time. 
‚Ä¢Paramount‚Äôs biggest international opening of all time. 
‚Ä¢3rd biggest worldwide opening weekend of all time. 
‚Ä¢4th biggest international opening of all time. 


PARAMOUNT PICTURES IS FIRST TO CROSS $1 BILLION DOMESTIC BOX OFFICE MARK


HOLLYWOOD, CA (July 9, 2009)‚Äì Record-breaking results from worldwide hit ‚ÄúTransformers: Revenge of the Fallen‚Äù and the spectacular success of Star Trek have vaulted Paramount Pictures Corporation past the $1 billion mark in domestic box office revenue.   Based on figures through July 7th, ‚ÄúTransformers: Revenge of the Fallen‚Äù has grossed $305.5 million in just 14 days and ‚ÄúStar Trek‚Äù has grossed $250.3 million. 

"This year has been marked by two great events for our studio: the rebooting of the Star Trek franchise under JJ Abrams and the immense performance of Michael Bay‚Äôs Transformers sequel," said Paramount Chairman and CEO Brad Grey. ‚ÄúThese tentpoles performed wonderfully for us this year and we are excited for what they mean for our business in the years ahead.‚Äù 


This article is related to: Box Office, Genres, Franchises, Transformers, Action, Comics


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.