"From the beginning we wanted to make something that was immersive as opposed to informative, a portrait as opposed to a social action-type documentary," says Dunne. There is a conscious choice to keep the documentary devoid of statistics, or graphs, or narration, or labels. "This is to give these people a voice," Dunne says, "There are no experts in this film." 

Dunne filmed "Oxyana" over four weeks from May to September of 2012. He lived there with the crew--interviewing dozens of residents about how oxycotin has affected their lives. Dunne says executive producer Colby Glenn still gets calls from friends they made--but with many of them who harbor dangerous habits, good news is not always expected. "It's one of those nerve-wracking things. The phone rings and it has that area code there and it's like this could be one of the worst things about somebody we really like. You wish you could help, but you really almost don't know where to begin."

In language evoking a something like WWII, a 23-year-old interviewed says half of his graduating class is dead and he personally lost nine close friends in the past two years. He hears people refer to dying from an overdose of oxycontin as "oxycuted." 

Moore said these nicknames help to compartmentalize the issue. "It's a lot easier to coin a half funny term about your friend dying from something you're also doing," says Moore, "it keeps you from having to think about it too much... They all have to deal with the fact that someone died from something they're going to do right after the funeral." 

Dunne also speaks to the denial throughout the town, "They mention that it's an epidemic, but it's not treated like that there. In the newspapers people are dying every day from overdose but the word 'overdose' isn't mentioned."

"The survivors don't want people to talk about it or know about it," says Moore, "It always says the same thing 'Male, 34, died of a short illness.' Everybody there can put two and two together... They don't do autopsies, they don't want to talk about it," says Moore.

Both Moore and Dunne say that most of these life-ruining habits start as stress relief, but while "it starts as very innocent, it will take or ruin your life very quickly," says Dunne. Moore explains that they don't know that it will be addictive and a pill seems innocent. But oxycotin is its own gateway drug. First it's taken orally,  then snorted, and "then they're hooked and looking for the needle," says Moore, "It's an easier step to take than you might think. This one is tough to get off of."

But hearing these stories--and perhaps seeing them documented in Dunne's "Oxyana"-- will serve as a warning sign of the highest order. Moore, who has two daughters sixteen and seventeen and has taken in several “at-risk” teens, says that his daughters and some of their friends have learned a lesson that the generation before didn't. "My kids are scared to death of all pills because they know too many people who are buried now because of oxycontin...  That's the hope, that their eyes are opened enough to see what's happening so they can say, 'oh I don't want any part of that.' The generation before, their eyes weren't open. They thought it was just another pill." 

Dunne continues: "We ended with a child being born. Is that a symbol of hope? Or is this problem just continuing, because look what this child is born to. What could this life be like? This face of a newborn baby, a clean slate--I wanted the audience to decide for itself."