The hot topic of conversation at this Friday's Independent Spirit Awards will be the role of film festivals in distribution, as Tribeca Enterprises honchos Jane Rosenthal and ex-Sundance director Geoff Gilmore announce their plans to actively engage in distribution for indie films with backing from investor Jonathan Tisch and American Express. Gilmore has long indicated that this was a direction he wanted to take. Now he's acting on it. (Here's the NYT.)
Tribeca Film is taking further what other fests have started, including Sundance (which partnered rather unimpressively with YouTube this year) and SXSW (which works closely with IFC Films). “We’re trying to take it to a whole other level,” Gilmore told indieWIRE. Eugene Hernandez, David Poland and Ted Hope react. Gilmore and Rosenthal want to open up the distribution log jam, primarily via digital distribution. But Hope identifies what I see as the primary road block to instant-fest launches which so far have not been very successful: the marketing gap.
I will get back to this anon.