By Anne Thompson | Thompson on Hollywood August 20, 2013 at 1:06PM
TubeStart opened up its new YouTube-based crowdfunding platform to the public on August 20. It will be available in the U.S., Canada and Europe.
Unlike IndieGogo or Kickstarter, TubeStart is designed for YouTube channel creators and online video fans and offers four models for fundraising--without time-sucking stressful deadlines--that include pledge and ongoing monthly subscription options. Supporters can pay between $5 and $150 monthly, often in exchange for exclusive bonus content. Various conventional crowdfunding campaigns are already underway from between $500 and $500,000.
TubeStart CEO Josef Holm wants to take advantage of YouTube's billions of monthly visits and help channel creators better monetize YouTube, which has come under attack for not supporting and marketing its content enough. It remains a challenge to make YouTube content profitable. States Holm:
“The current ad-based monetization model is not serving content creators or their fans well. Especially for niche-genre content creators, subscription-based crowdfunding—where viewers can subscribe for as little as $5 per month—provides the best, most sustainable production and funding model available. With digital media already changing the traditional entertainment production and distribution processes, anyone with a little know-how and a good idea can become a YouTuber with subscription-based crowdfunding.”
TubeStart offers an easy-to-use interface that is optimized for video content and delivering subscriber bonuses, added Holm:
“Instead of being in a panic over meeting your crowdfunding campaign goal in 30 days, why not focus on growing your fan base over time and creating even better content? With YouTube reaching more 18-to-34 year-olds per month than cable, there has never been a better time to be a YouTuber.”