Click to Skip Ad
Closing in...
How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work Time 100 Highlights, from Bradley Cooper to Emma Watson Time 100 Highlights, from Bradley Cooper to Emma Watson The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix You Can Now Read Over 200,000 Leaked Sony Emails and Documents You Can Now Read Over 200,000 Leaked Sony Emails and Documents Watch: This Exclusive Tribeca Trailer Promises a Vérité Southern Gothic in Malick Vein Watch: This Exclusive Tribeca Trailer Promises a Vérité Southern Gothic in Malick Vein 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

Universal, Focus Pick 'Fifty Shades of Grey' Producing Team

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood July 9, 2012 at 10:58PM

The winners of Universal Pictures and Focus Features' bidding war to produce the movie version of EL James' erotic Number One bestseller "Fifty Shades of Grey" are "The Social Network" producers Michael De Luca ("Magnolia," "Moneyball") and Dana Brunetti ("21"), who runs Trigger Street Productions with Kevin Spacey...
0
EL James
EL James

The winners of Universal Pictures and Focus Features' bidding war to produce the movie version of EL James' erotic Number One bestseller "Fifty Shades of Grey" are "The Social Network" producers Michael De Luca ("Magnolia," "Moneyball") and Dana Brunetti ("21"), who runs Trigger Street Productions with Kevin Spacey. ("The Hunger Games" producer Nina Jacobson had never entered the running, as she was focused on the next installments of the Lionsgate franchise.)

The book is hugely popular with women; De Luca and Brunetti will devote themselves to developing a script and finding the right director to translate this delicate material to the big screen without alienating the books' huge fanbase. Vintage Books so far has sold 31 million e-book and print copies of the trilogy in English-language markets worldwide.  In the U.S. alone, the “Fifty Shades” trilogy has sold over 20 million  e-book and print copies.

According to Variety, Brunetti jetted to London during the July 4th holiday weekend to meet with the author and lit agent Valerie Hoskins.

“Fifty Shades of Grey” explores an unusual erotic relationship between 27-year-old S & M practitioner billionaire Christian Grey and virginal college student Anastasia Steele. Later sequels “Fifty Shades Darker” (September 2011) and “Fifty Shades Freed” (January 2012) continue to examine the couple’s evolving relationship.

“At its core, Fifty Shades of Grey is a complex love story, requiring a delicate and sophisticated hand to bring it to the big screen,” said Universal co-chairman Donna Langley, who once worked as De Luca's assistant at New Line, where he exec produced Paul Thomas Anderson's sexually candid "Boogie Nights."  “Mike and Dana’s credits more than exemplify what we need in creative partners and we’re glad to have them as part of our team.”

“Michael De Luca is a dream producer, whose combination of vision, taste and fearlessness is the perfect match for Fifty Shades of Grey,” said Focus chief James Schamus.

De Luca and Brunetti are currently producing (along with "Social Network" producer Scott Rudin) Sony's Paul Greengrass true story "Captain Phillips," about a cargo ship captain held hostage by Somali pirates and rescued by Navy SEALs. At Fox, they are also developing "ESPN: Those Guys Have All the Fun," James Andrew Miller and Tom Shales' non-fiction expose.

This article is related to: IN THE WORKS, Universal/Focus Features


E-Mail Updates