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Universal Shooting for 'Bridesmaids' Gold with Early 'Pitch Perfect' Buzz Release

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood September 7, 2012 at 2:17PM

Universal will be releasing "Pitch Perfect," starring Anna Kendrick, on September 28 in select cities, a week earlier than originally announced. The college acapella comedy has been tracking incredibly well, according to Universal, with the most extensive tester screening campaign in the studio's history.
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Pitch Perfect poster

Universal is booking "Pitch Perfect," starring Anna Kendrick, on September 28 in select cities, a week earlier than the wide release. The college acapella comedy has been tracking well (according to Universal) with the most extensive tester screening campaign in the studio's history.

Universal was upbeat enough about audience reaction at hundreds of countrywide screenings over the past few weeks to launch an early limited release in order to capitalize on the buzz. The social-media conversation surrounding the film earned a Fizziology report of more than 90% positive.

Will "Pitch Perfect" mimic the success of 2011's "Bridesmaids," which was also greeted with wildly positive tester screenings and buzz? Universal is banking on it with a poster that is practically a carbon copy of the Kristen Wiig hit. "Bridesmaid"'s Rebel Wilson also stars in "Pitch Perfect." The trailer (below) also calls to mind Universal's cheer-classic "Bring It On."

The film will expand October 5.

This article is related to: Universal, Anna Kendrick, Bridesmaids, Pitch Perfect


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.