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Media Watch: Unthink's Anti-Facebook Grows Users, Klout Bends Freebie Rule, Comcast Falls Behind

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood November 2, 2011 at 5:42AM

The “Anti-Facebook” social network Unthink, which launched a week ago, has already scored 100,000 users, reports TechCrunch. The number of visitors to the website is doubling daily. The burgeoning growth of this social network--which promoted itself via Facebook bashing and a $2.5 million fund from DouglasBay--is impressive indeed, but their continued progress through the next year will tell the tale.
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Thompson on Hollywood

The “Anti-Facebook” social network Unthink, which launched a week ago, has already scored 100,000 users, reports TechCrunch. The number of visitors to the website is doubling daily. The burgeoning growth of this social network--which promoted itself via Facebook bashing and a $2.5 million fund from DouglasBay--is impressive indeed, but their continued progress through the next year will tell the tale.

- Klout, the “social-influence site,” is chasing brand partnerships in order to distribute samples, swag, and other freebies to “influencers.” Klout has conducted deals with Starbucks, Microsoft, Secret, and Audi. Already this year, Klout was behind campaigns for Window Phone’s “Mango” software, the TNT series Falling Skies and the Audi A8. But AdAge warns that the Klout partnerships could fail to meet FTC regulations. Soon, the FTC may require bloggers or media moguls to mention that goods they tout are part of free giveaways. Klout’s site does have a disclosure page, and their CEO and co-founder Joe Fernandez said that they do encourage their influencers to disclose that they have received the products for free.

- Comcast, which is attempting to launch new ways to access its content, failed to meet its earnings target for the third quarter and showed a loss of video subscribers over the past several quarters, reports Gigaom. However, The Wrap writes that Comcast did gain 261,00 high-speed internet customers, up from 249,000.

This article is related to: Web/Tech, Media, TV, Facebook


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.