Media Watch: Unthink's Anti-Facebook Grows Users, Klout Bends Freebie Rule, Comcast Falls Behind

by Maggie Lange
November 2, 2011 5:42 AM
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Thompson on Hollywood
The “Anti-Facebook” social network Unthink, which launched a week ago, has already scored 100,000 users, reports TechCrunch. The number of visitors to the website is doubling daily. The burgeoning growth of this social network--which promoted itself via Facebook bashing and a $2.5 million fund from DouglasBay--is impressive indeed, but their continued progress through the next year will tell the tale.

- Klout, the “social-influence site,” is chasing brand partnerships in order to distribute samples, swag, and other freebies to “influencers.” Klout has conducted deals with Starbucks, Microsoft, Secret, and Audi. Already this year, Klout was behind campaigns for Window Phone’s “Mango” software, the TNT series Falling Skies and the Audi A8. But AdAge warns that the Klout partnerships could fail to meet FTC regulations. Soon, the FTC may require bloggers or media moguls to mention that goods they tout are part of free giveaways. Klout’s site does have a disclosure page, and their CEO and co-founder Joe Fernandez said that they do encourage their influencers to disclose that they have received the products for free.

- Comcast, which is attempting to launch new ways to access its content, failed to meet its earnings target for the third quarter and showed a loss of video subscribers over the past several quarters, reports Gigaom. However, The Wrap writes that Comcast did gain 261,00 high-speed internet customers, up from 249,000.

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More: Web/Tech, Media, TV, Facebook

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