Click to Skip Ad
Closing in...

Up in the Air Heads to Toronto

by Anne Thompson
August 19, 2009 5:40 AM
1 Comment
  • |
Thompson on Hollywood

Jason Reitman's Up in the Air, starring George Clooney, will launch at the Toronto Film Fest (where loyal Canadian Reitman debuted Thank You for Smoking and Juno). This is classic pre-Oscar positioning.

Up in the Air is one of Paramount's possible Oscar plays this year, along with summer release Star Trek and Martin Scorsese's tough thriller Shutter Island, starring Leonardo DiCaprio, which is taking a wide release commercial route in October, more like The Departed. Clearly Paramount plans to push both fall films into success before going nuts on Oscar ad spends. Thus they're skipping the standard year-end awards season release plan. Up in the Air's release is a tad up in the air, as they figure out the exact game plan.

Thompson on Hollywood

This marks Reitman's first big-studio release; his father Ivan Reitman backed the picture through Cold Spring and Montecito. Reitman adapted the novel by Walter Kirn about a corporate downsizing consultant (Clooney) flying overtime to stack up 10 million frequent flyer miles. Here's the latest poster. Word is, the movie is a fresh, unique and populist comedy with emotion, and a great vehicle for Clooney and Vera Farmiga.

Some Oscar experts are questioning how effective conventional print "for your consideration" Oscar ads are these days; they're trending toward getting their movies out to the general public first and then selling the industry in a less overt way with online consumer-friendly ads instead.

1 Comment

  • Mark | August 19, 2009 8:57 AMReply

    What possible Oscar nods could Star Trek get outside of Visual Effects?

Free Indie Movies and Documentaries    

Email Updates

Most "Liked"

  • Sony Counters Bad Press with 'Spider-Man' ...
  • PBS Preview: Six New 'Makers' Documentaries ...
  • Toronto Film Festival Global Summit ...
  • Distribution Maestro Jeff Blake Exits ...
  • Trailers From Hell Loves 'All That ...
  • FIRST LOOK: Toronto Best Actress Candidate ...
  • Which World Premieres Did Venice La ...
  • Parker Posey and Jamie Blackley Will ...
  • Get Tied Down With First Trailer for ...
  • Not Into 'Hercules'? Here Are 6 Alternatives ...