By Anne Thompson | Thompson on Hollywood September 23, 2010 at 10:01AM
Score another win for The Hollywood Reporter in its ongoing challenge to weakened Variety and Deadline, which are both seeing traffic declines as THR reaps spikes from new editorial director Janice Min's edgier, newsier content. Now after a decade covering the party scene for Variety, Bill Higgins has moved into the THR offices on Wilshire Boulevard as a staff writer covering parties and Hollywood philanthropy for the invigorated trade, which is doubling staff as it transitions in the next month to a newstand weekly glossy. Higgins now joins recent hires Kim Masters, Allison Hope Weiner and executive editor Owen Phillips (glossy WSJ) at Min's daily editorial meetings. Up next: a gossip columnist.
Daily THR editor Elizabeth Guider, also brought over from Variety, has been on extended family leave and is expected back in the office this week.