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Video: Obama Talks to Waiting for Superman Kids in Oval Office

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood October 15, 2010 at 11:03AM

Paramount isn't marketing the education expose Waiting for Superman all by itself. The studio is orchestrating the marketing efforts on behalf of the film of some powerful partners--Participant Media, the Bill and Melinda Gates Foundation and Walden Media--that are building support and getting out the word across multiple platforms. They even arranged a meeting Monday October 11 with the White House in which President Obama met with the five kids in the film:
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Paramount isn't marketing the education expose Waiting for Superman all by itself. The studio is orchestrating the marketing efforts on behalf of the film of some powerful partners--Participant Media, the Bill and Melinda Gates Foundation and Walden Media--that are building support and getting out the word across multiple platforms. They even arranged a meeting Monday October 11 with the White House in which President Obama met with the five kids in the film:

This article is related to: Genres, Studios, Video, Media, Marketing, Documentaries, Paramount/Vantage/Insurge/CBS


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