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Video: Obama Talks to Waiting for Superman Kids in Oval Office

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood October 15, 2010 at 11:03AM

Paramount isn't marketing the education expose Waiting for Superman all by itself. The studio is orchestrating the marketing efforts on behalf of the film of some powerful partners--Participant Media, the Bill and Melinda Gates Foundation and Walden Media--that are building support and getting out the word across multiple platforms. They even arranged a meeting Monday October 11 with the White House in which President Obama met with the five kids in the film:
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Paramount isn't marketing the education expose Waiting for Superman all by itself. The studio is orchestrating the marketing efforts on behalf of the film of some powerful partners--Participant Media, the Bill and Melinda Gates Foundation and Walden Media--that are building support and getting out the word across multiple platforms. They even arranged a meeting Monday October 11 with the White House in which President Obama met with the five kids in the film:

This article is related to: Genres, Studios, Video, Media, Marketing, Documentaries, Paramount/Vantage/Insurge/CBS


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.