In a smart marketing gambit designed to up its profile in the entertainment community, New York Magazine's online site Vulture is providing free wireless at this year's Cannes Film Festival. From May 13-18, Vulture will offer a free digital connection.
"Scan for the Vulture Network to gain FREE Internet access," directs a press release. "Vulture will be the official Media Partner of the LiveStyle Media Center. As part of the partnership, Vulture will be providing a free wifi network with over 200 meters of coverage on La Croisette that will default users to the Vulture home page.
This is Vulture's first international partnership; the site is also sending correspondent Logan Hill to cover the fest for the first time. Thanks to more than 50 posts a day, the site has been growing, with a record-setting March 2010 both unique users and page views, they claim: "Unique users at Vulture have doubled over the last six months, to 1.9 million in March 2010, while page views have more than tripled over the same period, to 10.7 million in March 2010 (Omniture SiteCatalyst, March 2010 / October 2009). Advertising revenue at Vulture is up 65% year-to-date over the same period last year."