Click to Skip Ad
Closing in...
Berlin Review: With 'Midnight Special,' Jeff Nichols Offers Up a Very Special Sci-Fi Thriller Berlin Review: With 'Midnight Special,' Jeff Nichols Offers Up a Very Special Sci-Fi Thriller How They Designed the Characters and Sounds for the Oscar-Nominated 'Mad Max: Fury Road' How They Designed the Characters and Sounds for the Oscar-Nominated 'Mad Max: Fury Road' Meryl Streep to Fund The Writers Lab, Supporting Women Screenwriters Over 40 (EXCLUSIVE) Meryl Streep to Fund The Writers Lab, Supporting Women Screenwriters Over 40 (EXCLUSIVE) Oscar Predictions 2016 Oscar Predictions 2016 Roger Deakins on Shooting Hollywood From the Inside Out in 'Hail, Caesar!' (Video) Roger Deakins on Shooting Hollywood From the Inside Out in 'Hail, Caesar!' (Video) A Letter to Michael B. Jordan A Letter to Michael B. Jordan Bona Fide Acquires Movie Rights to Knausgaard New York Times Series 'My Saga' for Alexander Payne (EXCLUSIVE) Bona Fide Acquires Movie Rights to Knausgaard New York Times Series 'My Saga' for Alexander Payne (EXCLUSIVE) WATCH: 9 Oscar-Nominated Screenwriters on How They Got Their Start, Their Writing Process, and Much More WATCH: 9 Oscar-Nominated Screenwriters on How They Got Their Start, Their Writing Process, and Much More Inside the Oscar Nominees Lunch Inside the Oscar Nominees Lunch How John Ridley and Company Create the Emotional Resonance of 'American Crime' How John Ridley and Company Create the Emotional Resonance of 'American Crime' Top 10 Takeaways:  'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million Top 10 Takeaways: 'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents Arthouse Audit: 'The Club' and 'Rams' Reveal Weakness in Subtitled Film Market Arthouse Audit: 'The Club' and 'Rams' Reveal Weakness in Subtitled Film Market Inside the Directors Guild Awards Inside the Directors Guild Awards Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' Why George Miller Should Win DGA Award and Directing Oscar for 'Mad Max: Fury Road' Why George Miller Should Win DGA Award and Directing Oscar for 'Mad Max: Fury Road' WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight' What Happened to Scorsese's $70-Million Short 'The Audition' Starring DiCaprio, De Niro and Pitt? What Happened to Scorsese's $70-Million Short 'The Audition' Starring DiCaprio, De Niro and Pitt?

War Horse Takes Preview Screening Route to Build Buzz

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood November 2, 2011 at 9:27AM

Disney/DreamWorks is borrowing a page from Paramount's Young Adult pop-up screening playbook by previewing Steven Spielberg's drama War Horse around the country via sneaks, starting Tuesday November 1 (see cities and dates below). (Long-lead press and key critics groups will also see the film ahead of most media, who won't screen it until the end of November.) Positive heartland reactions are already coming in.
0
Thompson on Hollywood

Disney/DreamWorks is borrowing a page from Paramount's Young Adult pop-up screening playbook by previewing Steven Spielberg's drama War Horse around the country via sneaks, starting Tuesday November 1 (see cities and dates below). (Long-lead press and key critics groups will also see the film ahead of most media, who won't screen it until the end of November.) Positive heartland reactions are already coming in.

Why do studios mount regional previews rather than taking the film fest route? Well, this strategy usually indicates that they believe that they have a playable mainstream crowd-pleaser that needs to build awareness via word-of-mouth, but may not play with high brow critics in the context of a film festival. This spells danger for those who have been proclaiming War Horse an awards frontrunner sight unseen.

More details and the trailer are below.

I blubbered like everyone else at the stage play, and Spielberg certainly knows how to reach those emotions about a young lad's love for his horse, and how other people abuse and care for the animal during the First World War. But that doesn't mean that Spielberg has pulled off another Schindler's List. My instinct is that the Academy is rooting for Spielberg this year, and will happily reward the man who inspired Super 8 and also directed The Adventures of Tintin. He has achieved the stature of an eminence grise at this point, while still at the top of his game.

But if the movie fails to reach critics, that could spell doom. Others are smelling trouble in the trailer below, which features a swelling John Williams score. Here's the official YouTube channel.

Tue Nov 1, 2011 in Bellevue, WA
Tue Nov 1, 2011 in Leawood, KS
Tue Nov 1, 2011 in Cleveland Heights, OH
Wed Nov 2, 2011 in Beaverton, OR
Wed Nov 2, 2011 in Bethesda, MD
Wed Nov 2, 2011 in Plymouth Meeting, PA
Thu Nov 10, 2011 in Olathe, KS

[Hat Tip: Awards Daily.]

This article is related to: Awards, Awards, Directors, Genres, Studios, Marketing, Oscars, Steven Spielberg, Period, Drama, Disney


E-Mail Updates






Festivals on TOH



Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.