Click to Skip Ad
Closing in...
Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Remembering Film Critic Richard Corliss (1944-2015) Remembering Film Critic Richard Corliss (1944-2015) Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

Warners Cancels 3-D on Harry Potter and the Deathly Hallows

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood October 9, 2010 at 4:19AM

In a welcome sign that the studios are recognizing the hazards of retrofit 3-D--even if done well--Warner Bros. is dumping the idea of releasing Deathly Hallows Part I, the penultimate film in the Harry Potter series, in 3-D on November 19. (An IMAX release will proceed.) Smart move--although the studio blames a lack of time for the change in conversion plans. With time to spare, they say they'll still release Part II in 3-D on July 15. I'll believe it when I see it.
7
Thompson on Hollywood

In a welcome sign that the studios are recognizing the hazards of retrofit 3-D--even if done well--Warner Bros. is dumping the idea of releasing Deathly Hallows Part I, the penultimate film in the Harry Potter series, in 3-D on November 19. (An IMAX release will proceed.) Smart move--although the studio blames a lack of time for the change in conversion plans. With time to spare, they say they'll still release Part II in 3-D on July 15. I'll believe it when I see it.

Why? Warners doesn't need to do it, and after looking at some of the converted footage, they realize that 3-D could actually hurt the film's quality. They're not even putting the film out with a few 3-D scenes, as they did on the last one. The Harry Potter films are among the most expensive and lavishly produced in Hollywood. Why muck them up with 3-D, especially if they weren't shot that way?

Another likely plus from this move: Deathly Hallows will be taken more seriously by older Academy members who may not respond to 3-D. I maintain that there's a generational divide on how viewers perceive 3-D.

While Sony continues to double its bets on 3-D, the studios can't help but see that the bloom is off the 3-D rose. Tiffany productions from FX wizards like James Cameron and CG animators like DreamWorks and Pixar function well in a CG digital realm where 3-D is an enhancement. Disney's upcoming Tron: Legacy also falls in this category. But why spend $200-million plus on Harry Potter only to muck it up with a fuzzy gimmick?

Warners saw the 3-D backlash that met its rushed Clash of the Titans 3-D conversion. Bravo to Warners for making the right call and here's hoping the rest of Hollywood sees the wisdom of cherry-picking the right films for 3-D and not just burning audiences with low-budget 3-D flicks at premium prices.

This article is related to: Franchises, Genres, Studios, Tech News, Exhibition, Production , Harry Potter, Sequel, Warner Bros./New Line, 3D, Digital Future


E-Mail Updates