It makes sense that Deutchman would wind up in academia--he always had a more thoughtful outside perspective on the industry than most. You can see that on full display in this must-view history of the independents as filtered through his experience. Anyone who is involved in the making, marketing or distribution of movies today should take this free video class. (If you don't have time to watch all three videos, skip to the third, where he draws his conclusions.)
Anyone wondering about the future of the film industry should also pay heed to Deutchman's warnings about sticking to the same old ways. They aren't going to work much longer. Think local and consider appointment cinema, he suggests wisely. "There's too little commercial product chasing too many screens, and too much good product chasing too few good screens." And, he sums up: "Distribution is easy. Marketing is hard. Old fashioned showmanship has got to come back."