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Weekend Box Office: 'Hunger Games' Slays 'Titans' and 'Mirror Mirror,' Races Past $250 Million

Box Office
by Brian Fuson
April 1, 2012 1:07 PM
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The production budget on “Clash” was $125 million, a little less than “Wrath,” but that was two years ago and with nearly $500 million in worldwide boxoffice receipts the first time out, the budget increase looks modest.  On the other hand, many moviegoers felt burnt by the first flick, which earned scathing reviews for the film and its shoddy retroactive 3-D.

This time, Jonathan Liebesman directed the PG-13 rated fantasy-actioner and returning stars Liam Neeson, Ralph Fiennes and Sam Worthington along with newcomer Rosamund Pike. The audience skewed 66% male, while “Wrath” picked up a B+ CinemaScore; those under 25 years of age – 45% of the audience - gave it an A-.  Only 24% of critics gave the film a positive grade, according to Rotten Tomatoes.

Relativity’s $85-million “Mirror Mirror” arrived in the third slot with an estimated $19 million, which was in line with projections but not the tentpole starring Julia Roberts that Relativity was looking for. (Relativity noted that their actual exposure was only $30 million after credits, tax incentives and foreign pre-sales.)

The family-friendly PG-rated film was directed by Tarsem Singh (Relativity's “The Immortals”) and also starred Lily Collins, Armie Hammer, Nathan Lane, and Sean Bean.

“Mirror” scored a B+ CinemaScore overall, but those under 18 years of age gave it an A (females) and A- (males), which could bode well in the weeks ahead.  With schools beginning to let out for the Easter break starting on Monday, business for “Mirror” should benefit as there is no direct competition for the family audience until April 13, when “Three Stooges” hits theaters. Critics were kinder to “Mirror” than to “Wrath,” which registered at 50% on the Tomatometer.

The Weinstein Company’s much talked-about documentary “Bully” went out unrated in five locations this weekend, and grossed an estimated $115,000, marking a strong $23,000 per theater average and a solid start for the film.

And CBS Films’ “Salmon Fishing in the Yemen” jumped into the seventh slot with an estimated $1.27 million as the well-regarded drama added 82 locations this weekend, bringing the total to around $3.17 million.


 

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