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Weekend Box Office: 'Madagascar 3' and 'Prometheus' Hold Off Weak Newcomers; Sandler Flops in Fifth UPDATED

Thompson on Hollywood By Brian Fuson | Thompson on Hollywood June 17, 2012 at 12:04PM

For the second consecutive weekend, Paramount/DreamWorks’ “Madagascar 3: Europe’s Most Wanted” and 20th Century Fox’s “Prometheus” held the top two spots, and in that order, with the former taking in an estimated $35.5 million and the latter grossing around $20.2 million.
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“Rock” is set in the Bourbon Room, a fictional club on the 1987 Sunset Strip similar to the “Whiskey a Go-Go.”  The story follows a young country girl who moves to Los Angeles to fulfill her dreams of becoming a star. Along the way she meets a diverse cast of characters, each on a different rung on the ladder to fame.

The opening for “Rock” was lower than two other recent musicals - “Hairspray” opened with $27.4 million in 2007 and “Mamma Mia!” debuted with $27.8 million in 2008. With a 42% score on RottenTomatoes.com, “Rock” did somewhat better than “Boy” in the review department, but audiences granted the film a tepid “B” CinemaScore. Despite the film's Herculean efforts to appeal to men, the audience nonetheless skewed female with 62%, and 74% were older than 25.  Prospects for legs do not look encouraging for “Rock of Ages.”

Sandler's R-rated “That’s My Boy” locked out the family and younger audiences who have boosted his recent opening weekends.

Sandler’s last film was the PG-rated “Jack and Jill” which was blasted by critics but still opened to a more than respectable $25 million, and before that “Just Go With It” - rated PG-13 – debuted with an even better $30.5 million. “That’s My Boy” is ranked outside of Sandler’s top 15 grossing films, behind the $16.1 million of November 2000’s “Little Nicky.”  Of the debuts of 14 Sandler-starring films that opened in more than 3,000 theaters, “Boy” ranks at the bottom of the list in 14th place.

SNL recent retiree Andy Samberg and Leighton Meester also star in “Boy,” which was directed by Sean Anders. The story is about a teen who fathers a child with his teacher and raises him as a single parent until his 18th birthday.  After not seeing each other for years, the son’s world comes crashing down when his Dad resurfaces just before his wedding, seeking to renew their relationship so that he can borrow money to avoid going to jail.

Reviewers gave the film a bleak 23% on the Tomatometer while moviegoers gave the picture a “B-“ according to CinemaScore.  The audience was slightly more male with 54% and younger, with 52% under the age of 25.  None of the indicators look to boost interest in the film in the weeks ahead, so it’s not likely to make back its roughly $70 million production budget any time soon.

Box office chart 6/17

This article is related to: Box Office, Box Office


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.