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Weekend Box Office: 'Madagascar' Family Sequel Tops Scott's R-Rated 'Prometheus'

Thompson on Hollywood By Brian Fuson | Thompson on Hollywood June 10, 2012 at 12:59PM

Paramount's “Madagascar 3: Europe’s Most Wanted," the PG family film from DreamWorks Animation, exceeded expectations and easily captured the top spot at the box office this weekend. The mighty combo of a lack of family films in the marketplace and the return of a popular franchise led to an estimated $60.35 million haul.
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“A confluence of great reviews and solid world of mouth conspired to create a global hit,” declared Chris Aronson, EVP and General Sales of 20th Century Fox.

Scott’s last few releases were Universal’s “Robin Hood” (2010) which opened with $36 million and topped out at $105.3 million domestically; Warner Bros.’ “Body of Lies” (2008) with a debut of a tepid $12.9 million while collecting just $39.4 million total; and Universal’s “American Gangster”  (2007) bowed with a stout $43.6 million and ended with $130.2 million domestically.  Scott’s best opening ever was MGM’s “Hannibal” with $58 million, but his top grossing film domestically was “Gladiator” with $187.7 million.

The story for “Prometheus” follows a group of scientists and corporate explorers who investigate the origins of human civilization, but uncover what could lead to human extinction.  The ensemble cast features Charlize Theron, Michael Fassbender, Noomi Rapace, Idris Elba and Guy Pearce.

“Prometheus” has opened in 50 markets internationally, picking up an estimated $91.5 million so far, combining for a worldwide tally of $141.5 million in 10 days, so it seems assured of making good on its reported budget of $130 million after tax credits.

Audiences gave the film a CinemaScore of “B,” but reviewers liked the film as it received a solid 74% fresh rating.  Opening weekend skewed male with 57%, and tipped older -- 64% were age 25 and over.

Universal’s “Snow White and the Huntsman” moved into the third slot with an estimated $23 million, moving its 10 day cume to near the $100-million mark with $98.5 million.  The worldwide cume to date for the reinvented fairy tale is a stout $182 million.  The action-adventure film opened in seven territories this weekend and was  No. 1 in all.

Another milestone was reached this weekend as Lionsgate's “The Hunger Games” crossed the $400 million mark domestically as its cume reached an estimated $400.24 million.

And Disney’s “The Avengers” from Marvel Studios continued its steady boxoffice ascent as the worldwide total neared $1.4 billion.

weekend box office June 10

This article is related to: Box Office, Box Office, Box Office, Prometheus


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.