Weekend Box Office: 'Madagascar' Family Sequel Tops Scott's R-Rated 'Prometheus'

Box Office
by Brian Fuson
June 10, 2012 12:59 PM
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“A confluence of great reviews and solid world of mouth conspired to create a global hit,” declared Chris Aronson, EVP and General Sales of 20th Century Fox.

Scott’s last few releases were Universal’s “Robin Hood” (2010) which opened with $36 million and topped out at $105.3 million domestically; Warner Bros.’ “Body of Lies” (2008) with a debut of a tepid $12.9 million while collecting just $39.4 million total; and Universal’s “American Gangster”  (2007) bowed with a stout $43.6 million and ended with $130.2 million domestically.  Scott’s best opening ever was MGM’s “Hannibal” with $58 million, but his top grossing film domestically was “Gladiator” with $187.7 million.

The story for “Prometheus” follows a group of scientists and corporate explorers who investigate the origins of human civilization, but uncover what could lead to human extinction.  The ensemble cast features Charlize Theron, Michael Fassbender, Noomi Rapace, Idris Elba and Guy Pearce.

“Prometheus” has opened in 50 markets internationally, picking up an estimated $91.5 million so far, combining for a worldwide tally of $141.5 million in 10 days, so it seems assured of making good on its reported budget of $130 million after tax credits.

Audiences gave the film a CinemaScore of “B,” but reviewers liked the film as it received a solid 74% fresh rating.  Opening weekend skewed male with 57%, and tipped older -- 64% were age 25 and over.

Universal’s “Snow White and the Huntsman” moved into the third slot with an estimated $23 million, moving its 10 day cume to near the $100-million mark with $98.5 million.  The worldwide cume to date for the reinvented fairy tale is a stout $182 million.  The action-adventure film opened in seven territories this weekend and was  No. 1 in all.

Another milestone was reached this weekend as Lionsgate's “The Hunger Games” crossed the $400 million mark domestically as its cume reached an estimated $400.24 million.

And Disney’s “The Avengers” from Marvel Studios continued its steady boxoffice ascent as the worldwide total neared $1.4 billion.

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