By Tom Brueggemann | Thompson on Hollywood March 17, 2013 at 1:33PM
5. Identity Thief (Universal) Week 6; Last Weekend: #3
$4,500,000 (-29%) in 2,842 theaters (-60); PSA: $1,590; Cumulative: $123,700,000
“Oz” took the title of top-grossing 2013 hit from this Melissa McCarthy-starring comedy, which is still doing well. It actually remains just about even with “Bridesmaids” on its 6th weekend for total gross, although that earlier comedy – which developed more slowly – did more than twice as well that specific weekend.
What comes next: This should easily pass $140 million, making it one of the best returns on investment recently with its $35 million initial cost.
6. Snitch (Lionsgate) Week 4; Last Weekend: #5
$3,500,000 (-31%) in 2,353 theaters (+13); PSA:; Cumulative: $37,260,000
Continuing to hold up well, this action-drama with The Rock is showing strength with positive audience reaction. This has become a modest hit along the lines of earlier films of his like “Walking Tall” that clearly has been driven by his appeal.
What comes next: This has business left in it and could reach $50 million.
7. 21 and Over (Relativity) Week 3; Last Weekend: #6
$2,619,000 (-49%) in 2,424 theaters (-347); PSA: $1,080; Cumulative: $21,868,000
Falling fast after a slow start, this will end up over $21 million, but not by much.
What comes next: This is likely its last Top 10 week.
8. Silver Linings Playbook (Weinstein) Week 18; Last Weekend: #8
$2,587,000 (-28%) in 1,602 theaters (-125); PSA: $1,615; Cumulative: $124,613,000
The last film to be in the Top 10 this late in its run was another Oscar winner, “Slumdog Millionaire” (which was still around its 19th week). This is the 11th week “Playbook” has placed, the most for any film since “Avatar” hung around for 14. Though it has been a slow process, the total gross has justified Weinstein’s faith in the film and managed to gain new life after Jennifer Lawrence’s Best Actress win.
What comes next: It should still have some life left, but doesn’t look like it will top Best Picture winner “Argo”’s total gross even though the latter film is now out on DVD.
9. Safe Haven (Relativity) Week 5; Last Weekend: #7
$2,495,000 (-34%) in 2,206 theaters (-335); PSA: $1,131; Cumulative: $66,953,000
Continuing its strong performance, this Valentine’s Day release is still drawing audience on St. Patrick’s weekend.
What comes next: Still looking like it will hit a solid $75 million
10. Escape from Planet Earth (Weinstein) Week 5
$2,327,000 (-28%) in 2,211 theaters (-338); PSA: $1,052; Cumulative: $52,166,000
Weinstein's animated release continues to perform above expectations in its fifth weekend.
What comes next: New competition next weekend should take its toll going forward.