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Weekend Box Office Top Ten: 'Oz: The Great & Powerful' Boosts Overall Box Office, 'Dead Man Down' Is DOA

Box Office
by Tom Brueggemann
March 10, 2013 1:34 PM
2 Comments
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Colin Farrell and Noomi Rapace in 'Dead Man Down'

4. Dead Man Down (FilmDistrict) NEW – Cinemascore: B-; Metacritic score: 42

$5,350,000 in 2,188 theaters; PSA: $2,445; Cumulative: $5,350,000

This is the first non-Danish film from director Niels Arden Oplev (“The Girl With the Dragon Tattoo”) and co-stars Noomi Rapace from that original version as well as the never-reliable Colin Farrell (“Total Recall”) as a New York hit man dealing with doubts about his profession. Acquired by FilmDistrict from IM Global  (producers include Neil Moritz, also involved with “Jack the Giant Slayer” and “Recall” as well as many more successful films) for much less than its reported $30 million production cost. It wasn’t screened for critics, and with stiff competition and without any obvious appeal otherwise, this gross isn’t unexpected.

What comes next: This is being released in stages around the rest of the world over the next few months, where it was sold to different distributors in different territories. The U.S. run will be short-lived.

5. Snitch (Lionsgate) Week 3 – Last Weekend: #4

$5,100,000 (-35%) in 2,340 theaters (-171); PSA: $2,179; Cumulative: $31,855,000

A solid hold for this urban crime drama starring The Rock which seems to be gaining a minor foothold after its initial modest opening. 

What comes next: This appears headed to a possible $50 million total, which would be $10 million or more better than its opening suggested, indicating a positive audience reaction.

6. 21 and Over (Relativity) Week 2 – Last Weekend: #3

$5,056,000 (-42%) in 2,771 theaters (unchanged); PSA: $1,825; Cumulative: $16,840,000

A smaller than expected drop for this raunchy comedy which, though it doesn’t look like it will be around for a long run will get a bit longer time to add to its minor take so far.

What comes next:   If this is a sign of OK word of mouth, this still could get past the $30 million mark.

7. Safe Haven (Relativity) Week 4 – Last Weekend: #7

$3,800,000 (-39%) in 2,541 theaters (-410); PSA: $1,495; Cumulative: $62,884,000

Continuing to hold well, this latest Nicholas Sparks’ adaptation looks to end up in the $75-$90 million range of that the top ones from his books usually do.

What comes next: This will start to lose theaters this week, but this gross should allow Relativity to keep this in play for the rest of the month.

8. Silver Linings Playbook (Weinstein) Week 17 – Last Weekend: #8

$3,745,000 (-35%) in 1,727 theaters (-109); PSA: $2,169; Cumulative: $120,749,000

The Oscar bump has now gone beyond post-awards weekend, allowing this Best Actress winning film to move ahead of “The Life of Pi” in domestic gross among major nominees (Ang Lee’s film remains by far the biggest grosser worldwide).

What comes next: This should have one more top 10 week and complete a very successful four month-plus release plan that will likely serve as a model for future strong word-of-mouth awards contenders.

9. Escape to Planet Earth (Weinstein) Week 4 – Last Weekend: #6

$3,207,000 (-52%) in 2,549 theaters (-561); PSA: $1,258; Cumulative: $47,832,000

Taking a hit from “Oz” after benefiting from being the sole kids’ film around, this has still been a reasonable performer considering its troubled production history and delayed release.

What comes next: Spring vacations give an incentive for theaters to continue this for at least matinees.

10. The Last Exorcism Part II (CBS) Week 2 – Last Weekend: #5

$3,120,000 (-60%) in 2,700 theaters (unchanged); PSA:; Cumulative: $12,083,000

A big drop from a bad opening as this horror sequel fails to repeat the success of several similar films earlier this year.

What comes next: This looks like the last “Last Exorcism.”


2 Comments

  • Anne Thompson | March 12, 2013 1:25 PMReply

    Remember that the studios share box office revenues with theaters; they get about half back. So that $500 million is really more like $250 million. Then they get more from ancillary markets.

  • Bill | March 11, 2013 2:32 PMReply

    With production cost at $200m and estimated additional $100 million in additional marketing expense how do these movies need $500m to breakeven?

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