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Weekend Video Sales: 'The Twilight' Saga: Breaking Dawn - Part 1' Sells 3.2 Million DVD and Blu-Ray Units

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood February 13, 2012 at 2:22PM

Forget weekend box office. This past weekend marked the launch of the home video release of "The Twilight Saga: Breaking Dawn --Part 1," which has already grossed $700 million worldwide. The film sold an estimated 3.2 million DVD and Blu-ray units.
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Twilight Saga: Breaking Dawn
Twilight Saga: Breaking Dawn

Forget weekend box office. This past weekend marked the launch of the home video release of "The Twilight Saga: Breaking Dawn --Part 1," which has already grossed $700 million worldwide. The film sold an estimated 3.2 million DVD and Blu-ray units. DVD sales for the film, which became available on Saturday at 12 a.m.--boosted by midnight opening weekend launch events at Target and Walmart, among other retailers--are about 18% ahead of the opening weekend of the third film in the franchise, "The Twilight Saga: Eclipse," reports Summit Entertainment, which is now owned by Lionsgate. "Eclipse" sold 2.7 million units on DVD and Blu-ray in its first weekend, but at a lower price point.

"Breaking Dawn--Part 1" also delivered strong sell-through transactions on digital platforms, some 50,000, a 47% increase over the last film, and some 80,000 on VOD, a 142% increase over "Eclipse." 

Also directed by Bill Condon, "Breaking Dawn- Part 2," starring Kristen Stewart, Robert Pattinson and Taylor Lautner, and adapted by Melissa Rosenberg and Wyck Godfrey from the fourth novel in author Stephenie Meyer’s "Twilight" series, will open theatrically on November 16, 2012, a year after Part 1.

This article is related to: News, DVD and VOD, DVDs, Twilight, Franchises


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.