Click to Skip Ad
Closing in...
Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Remembering Film Critic Richard Corliss (1944-2015) Remembering Film Critic Richard Corliss (1944-2015) Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

Weekend Box Office: Femme Comedy Bridesmaids Rules New Openers

Thompson on Hollywood By Anthony D'Alessandro | Thompson on Hollywood May 15, 2011 at 5:15AM

Proving that a raunchy female comedy can be as potent at the box office as those for males, producer Judd Apatow's Bridesmaids led the field of new openers. Anthony D'Alessandro reports:A gaggle of satin-pink clad Bridesmaids were powerless against upsetting Thor’s $34.5 million hold at No. 1, but their gross-out shenanigans propelled female moviegoers to shell out $24.4 million this weekend, exceeding the studio's $15-$17 million estimate. Despite much PR fanfare and red band trailers exclaiming that R-rated Bridesmaids is the female Hangover, it didn't reach that level of box office, coming in under that film’s $45 million opening.
4
Thompson on Hollywood

Proving that a raunchy female comedy can be as potent at the box office as those for males, producer Judd Apatow's Bridesmaids led the field of new openers. Anthony D'Alessandro reports:


A gaggle of satin-pink clad Bridesmaids were powerless against upsetting Thor’s $34.5 million hold at No. 1, but their gross-out shenanigans propelled female moviegoers to shell out $24.4 million this weekend, exceeding the studio's $15-$17 million estimate. Despite much PR fanfare and red band trailers exclaiming that R-rated Bridesmaids is the female Hangover, it didn't reach that level of box office, coming in under that film’s $45 million opening.

Weekend top ten box office chart, review links and trailers are below.

However, B.O. history may repeat itself with Apatow’s Midas touch as Bridesmaids producer. His directorial debut, sleeper The 40-Year Old Virgin , opened at $21.4 million and chugged along to $109.5 million at the domestic B.O. and turned Steve Carrell into a household name. Bridesmaids could pull more audiences on strong word-of-mouth; they gave it a B+ Cinema Score (the same as Apatow’s Knocked Up, which made $149 million). And after strong supporting performances in Paul and Whip It, Kristen Wiig may be the next multi-comedic personality with a future. Ever since the film’s midnight screening at SXSW, critical momentum for Bridesmaids has built from warm to critically hot at 90% fresh. Like Virgin, which cost a thrifty $26 million, Universal also kept its eye on the bottom line with this wedding, which was made for $32.5 million. Relativity Media co-financed.

Similar to the lessons learned on Hangover, what studio execs can take way from Bridesmaids is that audiences truly respond to character-driven content, no matter what stars are attached or how genres are twisted. Two romantic comedies, Something Borrowed and Bridesmaids, bowed within a week apart of each other, but women (at 67%) chose the fresh-faced, raunchy ensemble comedy over the Kate Hudson cookie-cutter. Lastly, Bridesmaids further underscores that the future success of Saturday Night Live players’ big screen success lies in original, cutting-edge concepts, especially when paired with smart creative partners ( i.e. scribe/star Tina Fey and director Mark S. Waters’ Mean Girls, $86 million). Character-sketch vehicles, such as last summer’s bomb MacGruber at $8.5 million ( also starring Wiig) are dead.

Paramount’s Marvel superhero Thor fell 47% in its second sesh. Though not the mightiest second weekend take for a May Marvel tentpole (Spider-Man holds that record with $71.4 million), Thor posted the second-best sophomore hold among the comic book company’s early summer vehicles, filing behind Spider-Man’s -38%.

Mom and Dad were interested in watching their childhood comic-book icon Thor a week ago, but weren’t moved to join their male offspring for Sony-Screen Gems’ Priest which grossed $14.5 million. Ideally Screen Gems looks to start another Resident Evil or Underworld franchise. But Priest’s stateside prospects look dim with a three-day that is under Resident Evil's $17.7 million and Underworld's $21.8 million. Star Paul Bettany, who has been on a Catholic thriller bender since The Da Vinci Code, also saw lower returns than his previous Screen Gems Archangel title Legion which opened to $17.5 million.

The bloody thorns here for the economically-minded genre-meisters at Screen Gems are the numbers: The label spent the same amount of money on Priest, $60 million, as its fourquel Resident Evil: Afterlife, versus the average $25 million amount it typically shells out to launch a brand. Despite Screen Gems’ efforts in plugging away at fanboys at WonderCon and ComicCon, adult men showed up at 57% over 25. Critics sent this film to hell with a 20% rotten score, while audiences gave it a C+ Cinemascore. Priest generated 58% of its B.O. in 3D. Prayers look to be working for Priest abroad where it made $16.7 million, raising its global total to $40.1 million.

Weekend Box Office Chart:

1. Thor (Paramount/Marvel) $34.5 million down 47% in its second weekend at 3,963 theaters. $8,706 theater average. Domestic total: $119.3 million.
2. Bridesmaids (Universal) $24.4 million in its first weekend at 2,918 theaters. $8,365 theater average. Domestic total: $24.4 million.
3. Fast Five (Universal) $19.5 million down 40% in its third weekend at 3,793 theaters. $5,150 theater average. Domestic total: $168.8 million.
4. Priest (Sony/Screen Gems) $14.5 million in its first weekend at 2,864 theaters. $5,063 theater average. Domestic total: $14.5 million.
5. Rio(Fox) $8 million down 6% in its fifth weekend at 2,929 theaters. $2,731 theater average. Domestic total: $125 million.
6. Jumping the Broom (Sony/TriStar) $7.3 million down 52% in its second weekend at 2,035 theaters. $3,587 theater average. Domestic total: $26 million.
7. Something Borrowed (Warner Bros.) $7 million down 50% in its second weekend at 2,904 theaters. $2,410 theater average. Domestic total: $25.6 million.
8. Water for Elephants (Fox) $4.1 million down 32% in its fourth weekend at 2,425 theaters. $1,691 theater average. Domestic total: $48.5 million.
9. Tyler Perry’s Madea’s Big Happy Family (Lionsgate) $2.2 million down 47% in its fourth weekend at 1,469 theaters. $1,519 theater average. Domestic total: $50.2 million.
10. Soul Surfer (Sony/Tri-Star) $1.8 million down 22% in its sixth weekend at 1,468 theaters. $1,011 theater average. Domestic total: $39.2 million.

Priest, Screen Gems | Dir: Scott Charles Stewart, Cast: Paul Bettany, Karl Urban, Cam Gigandet, Maggie Q | ThePlaylist.

Bridesmaids, Universal | Dir: Paul Feig, Cast: Kristen Wiig, Maya Rudolph, Rose Byrne, Melissa McCarthy, Ellie Kemper, Wendi McLendon-Covey | TOH! Review Round-up | "Hilarious and Heartfelt."

TRAILERS

This article is related to: Box Office, Genres, Studios, Summer, comedy, Universal/Focus Features


E-Mail Updates